Phoenix Group Holdings Regulatory News (PHNX)

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Clive Bannister (Group Chief Executive)

James McConville (Group Finance Director)

Fiona Clutterbuck (Head of Strategy)

Andrew Moss (Chief Executive, Phoenix Life)

Wayne Snow (Group Chief Risk Officer)

Simon True (Group Chief Actuary)

Quentin Zentner (General Counsel)

2

Reason for the notification

a)

Position/status

As noted in 1a) above

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Phoenix Group Holdings

b)

LEI

21380031B1D56JRCE375

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Phoenix Group Holdings Ordinary Shares of €0.0001

KYG7091M1096

b)

Nature of the transaction

Adjustment of Share Awards under the Phoenix Group's DBSS following Rights Issue

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

As noted in 4c) above

Nil

e)

Date of the transaction

14 November 2016

f)

Place of the transaction

Outside a trading venue