NPT.L Regulatory News (NPT)

24 Feb 2009 07:00



Date: 24 February 2009

On behalf of: NetPlay TV plc ("the Company" or "Netplay")

Embargoed for: 0700hrs

NetPlay TV plc 

Exclusive TV distribution deal with Channel Five to launch EuroTeleMillions.com

Partnership with Trinity Mirror Group to promote the new game

NetPlay TV plc (AIM: NPT), the interactive gaming company, is pleased to announce an exclusive TV distribution deal with Channel Five Broadcasting and the launch of its new service www.EuroTeleMillions.com on Monday, 9 March 2009. 

EuroTeleMillions.com features five fixed odds draws every week: Monday to Thursday for a £1 million guaranteed jackpot, and each Friday with a guaranteed jackpot of €10 million (circa £8.7 million). All the EuroTeleMillions.com draws pay out down to just one matched ball, vastly increasing the odds of winning. The new game is an evolution of the "Play Monday" charity draw acquired by NetPlay TV in early 2008 that has undergone extensive development. The televised draws will be aired daily as a two and half minute commercial on Five.

NetPlay TV has also signed a new partnership agreement with Trinity Mirror Group whereby the EuroTeleMillions.com service will be promoted in all of the Mirror titles. This includes the Daily Mirror and Sunday Mirror, The Daily Record, Sunday Mail, and The People. The new game will also be promoted in a range of Trinity regional press titles. Readers of these titles will be given five additional free plays when they purchase their first five tickets, giving the players five extra chances to win.

Martin Higginson, Chairman and Chief Executive of NetPlay TV plc, said:

"At NetPlay TV we're committed to creating real winners. The draw will be broadcast daily in an exclusive deal with Five. In the first of its kind, our presenters will reveal the numbers for the day's big draw in a two and half minute TV commercial. In partnership with Trinity Mirror, we're giving their readers £5 worth of additional EuroTeleMillions.com tickets when they purchase their first five, giving them five extra chances to win the jackpot. 

"We're pleased to be working exclusively with both Five and Trinity Mirror Group. This is an exciting launch for the Company and another key milestone in our evolution."

Enquiries:

NetPlay TV plc

Martin Higginson, Executive Chairman www.netplaytv.plc.uk 

Via Redleaf

Redleaf Communications Tel: 020 7566 6700

Emma Kane/Sanna Sumner/Mike Ward netplay@redleafpr.com 

Panmure Gordon

Andrew Burnett Tel: 0151 243 0986

Katherine Roe Tel: 020 7459 3600

Stuart Gledhill

Notes to Editors:

Publication photographs are available from Redleaf Communications or www.redleafpr.com 

About NetPlay TV plc 

NetPlay TV plc is listed on the AIM market of the London Stock Exchange (NPT). 

NetPlay TV is focused on the delivery of a converged interactive gaming experience, allowing its customers to interact with its games and services on a variety of platforms, including TV, Internet and mobile. 

The company interact operates its interactive gaming services under a UK, and Malta gaming license, these include its casino offering, www.Supercasino.com broadcast live on Freeview Channel 48, and Sky 866, it's bingo service, www.Bingos.com, and now www.EuroTeleMillions.com. 

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