15 Oct 2014 07:00
15 October 2014
Motive Television PLC
("Motive" or the "Company")
Marketing begins for Tablet Television Launch in US
Launch of Multi-Media Campaign in San Francisco
Motive Television PLC (AIM: MTV.LN), the digital television technology, software and solutions provider, announces that its 50% owned joint venture, Tablet Television LLC ("TTV"), is launching its marketing campaign in San Francisco, which will run through October and November supporting a product launch in time for Christmas 2014.
The marketing plan includes public relations announcements, digital and social media, live events, advertising campaigns, and television spots.
· The new Tablet TV website is planned to go live immediately, providing the ability to pre-register to be among the first to receive the product. The social media promotion will start at the end of October and will include Facebook and Twitter promotions focusing on how TTV is preparing for the launch, how being part of San Francisco technology community is beneficial to TTV and the Company, and countdown engagement campaigns.
· Granite's television station, KOFY and Tablet TV will share a stand at The Half Moon Bay Art and Pumpkin Festival, an annual event held in the coastal community of Half Moon Bay, California on the 18 and 19 October 2014, during pumpkin harvest season. TTV will use this opportunity to demonstrate Tablet TV, promote the launch, and the sign up of early buyers. This festival is one of the oldest and largest local festivals in California and is attended by almost 100,000 people over the course of two days.
· An active news strategy will increase local and national awareness, following on the front-page article in the San Francisco Chronicle in August 2014.
· TV adverts will start airing on KOFY TV and online beginning in November.
· Speaking engagements by Tablet TV executives have been scheduled at Digital Hollywood on 22 October 2014 and National Association of Broadcasters Futures Conference 3-5 November 2014. Tablet TV will also have stands and be on panels at the Consumer Electronics Show 6-9 January 2015 and the National Association of Broadcasters show 11-16 April 2015.
As described in earlier announcements, technical beta testing has been underway in San Francisco since 25 September and will conclude by 19 October of this year. Marketing beta testing will occur during the first two weeks of November following the next release of the user interface and app in October.
Tablet Television will be available through an e-commerce website supported by a major online sales organization providing fulfillment and customer care. TTV is in discussions with the leading audience measurement and analytics providers to provide audience measurement and analysis.
Luc Tomasino, head of marketing and launch architect for TTV commented, "We want to tell people who we are, where we are, and what we are about. We are all about San Francisco but very global (SF, NY, Barcelona, London) - which in a lot of ways is what San Francisco is all about. San Francisco is one of the coolest and most international cities in the world. Where better than to take an international service and start it here."
Motive CEO Leonard M Fertig added, "Tablet TV has worked carefully over the past year to prepare for this moment.The envisioned launch in the heart of Silicon Valley and America's most independently-minded city is an exciting start to what Motive believes will be a strong and successful business both domestically and around the world."
Enquiries:
Motive Television plc Michael Pilsworth, Chairman Leonard M Fertig, CEO
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Sanlam Securities UK (Nominated Adviser) Simon Clements / Virginia Bull
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Hume Capital (Broker) Jon Belliss
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Newgate Communications Jason Nisse/Heather Armstrong
Media PR Europe Gerry Buckland
Brainerd Communicators Chris Plunkett / Mike Smargiassi
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Notes to Editors
Motive Television provides broadcasters and pay television operators with enabling technology that provides opportunities to deliver highly valued services to viewers that generate additional income and retain existing subscribers, comprising:
Content Express™
Today's television viewers are demanding the ability to watch whatever they want when they want it on any screen, and Motive's Content Express™ makes that possible without having to build new networks. Content Express™ software provides secure delivery and management of non-linear digital content across any type of broadcast network to any consumer-facing screen or device. Motive has deployed it in both single and hybrid distribution systems that combine broadband access with traditional distribution for an optimal solution.
Motive's Content Express™ solutions platform provides a one-stop shop for digital terrestrial broadcasters, satellite, DTT cable pay television platforms, and Internet OTT content providers to offer new services including: Video on Demand (VOD and SVOD), Catch-up television, Tablet Television, Targeted advertising for VOD, Mocast for 4G LTE, Virtual channels and Video2Go.
Tablet TV
With a proprietary app and T-Pod antenna-tuner, tablet owners around the globe can watch and record all the programming currently broadcast over digital terrestrial channels. Additionally, Tablet TV subscribers have the ability to download a selection of video-on-demand movies and programmes without the need for Internet access and, when they are connected, use integrated social networking and access anything available over the Internet.
Motive's content division is:
Motive Television Limited, a Dublin-based award-winning independent production company that produces factual programmes for Irish broadcasters. It specializes in live sports production and sports documentaries and also produces factual and entertainment series.
Motive Television was founded in London in 2005 and its shares are quoted on the London Stock Exchange (AIM). http://www.motivetelevision.co.uk