Monitise Regulatory News (MONI)

VIRGIN MONEY GIVING LAUNCHES A NEW MOBILE APP

· New App launched by not-for-profit fundraising website Virgin Money Giving

· Fundraisers can track progress and 'give on the go' from the palm of their hand

· The App is easy to use and no registration is required

· The App is compatible with Apple and Android mobile phones

Virgin Money Giving has launched a new App for Apple and Android mobile phones, to support fundraisers who want to 'give on the go'. The App will help keep users close to their fundraising efforts and motivate them to raise even more money for good causes.

Virgin Money Giving is the not-for-profit fundraising website from Virgin Money and its new App will allow users to view their fundraising page wherever they are and whenever they want. The Virgin Money Giving App, which has been built in partnership with mobile innovation agency Monitise Create, can be downloaded for IOS7/ Android 3 mobile phones here http://virg.in/iOS and http://virg.in/Android.

The App allows the user to receive notifications on their progress against their fundraising target, and follow the progress of friends and family. It also provides hints and tips on how to raise more money, allows users to share progress via Twitter, Facebook, SMS or email and provides prompts to friends to help meet fundraising targets - and the user can also offer feedback directly to the Virgin Money Giving help desk team. Virgin Money Giving has also made sure as much money as possible goes to charity by taking the user to the mobile optimised virginmoneygiving.com website.

Executive Director of Virgin Money Giving Jo Barnett said: "The Virgin Money Giving App isn't just for our fundraisers it's for their families, friends and biggest supporters too. Anyone can use it to keep an eye on their own page as well as fundraising friends, and it's perfect for big events such as the Virgin Money London Marathon coming up in April as you can track lots of people at the same time."

"The launch of our mobile-optimised website in early 2013 helped to increase both the volume and value of donations made through mobile phones. 30% of Virgin Money Giving's traffic is now coming from mobile phones and the new App from Virgin Money Giving is another tool in the fundraiser-locker that helps to bring their story to life and puts control in the palm of their hand."

Donations to charities in 2013 made through Virgin Money Giving grew by 11% year-on-year to over £80.5 million (including Gift Aid). This was achieved despite continuing pressure on overall levels of giving in the UK, illustrating the increasing popularity of Virgin Money Giving and on-line giving in general. Virgin Money Giving has helped fundraisers to raise almost £250 million (including Gift Aid) between its launch in late 2009 and the end of December 2013.

Virgin Money Giving operates a not-for-profit business model, and charges only a small fee (2%) on donations to ensure it can deliver an effective service to charities that is sustainable for the future. It does not make any charge for the collection of Gift Aid and there is no monthly fee for charities. As a result of this not-for-profit business model and low fees, it is estimated that since its launch, Virgin Money Giving has delivered an extra £7.5 million to charities compared to its closest competitor.

To find out more about Virgin Money Giving, or to set up a fundraising page, please visit virginmoneygiving.com

ENDS

Media Contacts

0191 2794676

press.office@virginmoney.com

NOTES TO EDITORS

About Virgin Money Giving

· Virgin Money Giving is the not-for-profit fundraising website of Virgin Money and was established in 2009. Virgin Money uses its infrastructure and expertise as a financial services business to ensure that Virgin Money Giving is efficient and secure.

· Virginmoneygiving.com is free for fundraisers, charges a flat registration fee of £100 + VAT for charities and a 2% fee on all donations before Gift Aid. For every £10 raised, charities receive £12.15. Virgin Money Giving charges charities the minimum fees needed to cover the running costs of the site. Any profit achieved after covering operating costs will go towards reducing fees further or improving services for fundraisers and charities.

· Fundraisers can personalise their fundraising pages, send out email alerts and manage their fundraising events. They can include their own content, photos and links to their page as well as customise messages for their supporters. Fundraisers can also link their page to social networking sites. Virgin Money Giving also contains fundraising ideas and tips, offering help and advice to fundraisers on how to raise more for charity.

· Virginmoneygiving.com is the official fundraising partner of events that include the Virgin Money London Marathon, Royal Parks Half Marathon, Nike Run to the Beat and the Virgin Money Cyclone.

About Monitise Create

· Monitise Create is the strategic mobile partner to an impressive roster of FTSE businesses and global brands. Clients include Whitbread, RBS, Barclays and Procter & Gamble.

· As part of Monitise (LSE: MONI), Monitise Create's work is underpinned by the most extensive, commercially successful Mobile Money technology in the world. Already 28 million consumers benefit from Monitise's patented technology to 'bank anywhere', 'pay anyone' and 'buy anything', accounting for $71bn of payments, purchases and transfers annually.

More information is available at www.monitisecreate.com