Monitise Regulatory News (MONI)

Samsung launches new app designed by Monitise Create to help customers get the most from their smartphone

Samsung unveils 'My Galaxy' smartphone app

Samsung launches new app to help customers get the most from their smartphone

18 September 2013, London, UK:Samsung Electronics today announced the launch of My Galaxy, an application to help Samsung Galaxy owners get the most from their smartphones. The content of the app is uniquely tailored to offer the most personalised customer experience. Created in collaboration with Monitise Create, Europe's leading mobile innovation agency, My Galaxy is packed full of features that truly unlock the benefits of being a Samsung customer.

Customers can take advantage of a range of exclusive offers from film and music content, to tickets for live events. They will be able to learn about the latest accessories for any Samsung smartphone through the app's m-commerce storefront, with access to over 300 products and real-time stock availability.

My Galaxy will tell customers about the latest software updates and connect devices with interactive walk-throughs, and also clear up any questions they may have about the services and features of their Galaxy smartphone with the app's on-device assistant, powered by Google Voice.

Simon Stanford, Vice President of IT & Mobile Division, Samsung Electronics UK & Ireland said: "The introduction of My Galaxy brings together everything that a Galaxy owner needs to get the most out of their device and we're delighted to be pioneering the concept first in the UK. Samsung is committed to using technology to make life easier for our customers, and My Galaxy does exactly that."

"Samsung has such an incredible breadth of offering and we're delighted to have worked with the team there to create a seamless proposition that brings to life all of the benefits of being a Samsung customer. From technical support to app recommendations, My Galaxy gets under the skin of what customers want from their smartphone and brings them together in one place. Once again, Samsung is truly leading the way," comments Adam Levene, Senior Vice President of Strategy, Monitise Create.

The Samsung My Galaxy app is available to download from Google Play now for Samsung Galaxy S II, Galaxy S III, Galaxy S4, Galaxy Note, Galaxy Note II, Galaxy Fame and Galaxy S III Mini customers. My Galaxy will be pre-installed on devices sold in the UK later in 2013.

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Notes to Editor:

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.

About Monitise Create

Founded in January 2010, Monitise Create is the strategic mobile partner to an impressive roster of FTSE businesses and global brands. Clients include Whitbread, RBS, Barclays and Procter & Gamble. Monitise Create was awarded 'Innovative Agency 2012' at the Marketing Innovation awards and crowned 'Best App Developer 2011' by Mobile Entertainment.  

As part of Monitise (LSE: MONI), our work is underpinned by the most extensive, commercially successful Mobile Money technology in the world.Already 24 million consumers benefit from Monitise's patented technology to 'bank anywhere', 'pay anyone' and 'buy anything', accounting for $50bn of payments, purchases and transfers annually.

More information is available at www.monitisecreate.com

For further information

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Charles Palmer

Jon Snowball