Mirriad Advertising Regulatory News (MIRI)

BOARD APPOINTMENT

24 February 2021

("Mirriad" or the "Company")

Mirriad, the computer vision, technology and AI platform company, is pleased to announce the appointment of Kelsey Lynn Skinner as a non-executive director with immediate effect. Kelsey will also join the Audit and Remuneration Committees.

Kelsey has extensive career experience with technology companies in both the US and the UK. She studied engineering at Stanford University before joining a Palo Alto venture capital firm and quickly ascending to Partner. After 12 years in Silicon Valley and six US board roles, she relocated to London in 2012 and joined venture capital firm Touchstone Innovations (previously Imperial Innovations) which was later acquired by IP Group plc.

For the past nine years she has served as NED, Chair and Committee lead on a number of growing UK technology companies, contributing to strategic growth and value capture for shareholders and engaging US co-investors. She was named to the Sunday Times finalist list for "Non-Executive Director Awards" in 2018 and also named by Investment Week magazine as "Investment Woman of the Year."

Kelsey replaces Dr. Mark Reilly, who today announces his resignation from the board of directors after serving since 2017.

John Pearson, non-executive chairman at Mirriad, said: "Kelsey is a great appointment for Mirriad. Her wealth of experience in Silicon Valley and in London aligns perfectly with the renewed technology focus that will define Mirriad as the in-content solution for a new era in audience engagement. We look forward to drawing on her impressive technology and strategic growth credentials as Mirriad seeks to deliver further long-term scale.

"On behalf of myself and the Board, I would also like to extend a huge thank you to Mark Reilly for his work and guidance to bring Mirriad to its current market-leading position."

Kelsey Lynn Skinner, incoming non-executive director at Mirriad, said: "Mirriad immediately stands out as a true innovator in a fast-changing sector. The company's technology will enable an important new era of non-intrusive advertising, and the leadership team is stellar. I'm excited to join the board for this promising next chapter, including additional US market growth."

Pursuant to Rule 17 and Schedule 2(g) of the AIM Rules for Companies, the following information is disclosed in respect of Kelsey Lynn Skinner, aged 39.

Kelsey is a currently a Partner (in title) at IP Group plc and was a Partner (in title) previously in the last five years at Touchstone Innovations plc, but for clarity neither organisation is legally structured as a Partnership.

Kelsey Lynn Skinner does not hold any shares or options in the Company.

There is no further information regarding Kelsey Lynn Skinner which is required to be disclosed under the AIM Rules.

ENDS

For further information please visit www.mirriad.com or contact:

Mirriad Advertising plc.

Nominated Adviser & Broker: Canaccord Genuity Limited

Financial Communications: Charlotte Street Partners

Notes to editors

About Mirriad

Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions.

Mirriad currently operates in the US, Europe and China.