MIRA.L Regulatory News (MIRA)

11 Aug 2005 15:00

Yoomedia PLC11 August 2005 For immediate release 11 August 2005 YooMedia launches YooPlay TV channel YooMedia, the interactive media group, is pleased to announce the launch of anew channel on the Sky Digital platform - YooPlay TV (channel 279) - in a jointventure with broadcaster Five. YooPlay TV, which started broadcasting last week, features a mix ofparticipation and interactive entertainment including YooMedia's Puzzle Time andCash Quiz formats, which were recently trialled on the Avago channel. FromMonday 15 August, the channel will also feature an extended version of Five'sdaily quiz show Brainteaser for a pilot run. Produced by Endemol UK, Brainteaserruns on Five during weekdays 13:00 to 14:00, and the extended version will bebroadcast on YooPlay TV daily between 14:00 and 18:00. The joint venture agreement allows for Five to cross-promote the extendedversion of Brainteaser on YooPlay TV from its channel. Five will be runningpromotional inserts for the extended version during and after the broadcast ofBrainteaser on Five. Neil MacDonald, group managing director of YooMedia, said: "We are delighted bythe prospect of both developing the YooPlay brand through the launch of thischannel and the regular broadcast of our own participation TV show. Theopportunity to host an extended version of the UK's most successful format ofthis type and to work with partners such as Five and Endemol is an added bonusfor YooPlay TV." Jonathan Lewis, Five's head of commercial development, said: "Brainteaser hasproved to be a real interactive success story and so the logical next step wasalways to extend this winning format onto other platforms. We also believeEndemol's experience in this area will deliver the high-quality production thatFive's viewers demand of this type of programming." YooPlay TV is not expected to make a material contribution to YooMedia'soperating profits in the financial year to 31 December 2005. The agreement withFive is for an initial 13-week pilot phase with an option to extend thearrangement into 2006. Enquiries Neil MacDonaldGroup managing directorYooMedia plc+44 (0) 20 7462 0870 John Murray/Sorrel BeynonPowerscourt PR +44 (0) 20 7236 5615 This information is provided by RNS The company news service from the London Stock Exchange