Mineral & Fin Regulatory News (MAFL)

12 Sep 2007 09:44

Upstream Marketing and Comms Inc.12 September 2007 Upstream Marketing and Communications Inc. ("Upstream") SWIFT PICKS UPSTREAMAS ASIA PACIFIC COMMUNICATIONS PARTNER HONG KONG - 12 September, 2007: SWIFT, the Society for Worldwide InterbankFinancial Telecommunication, has chosen AIM-quoted Upstream as its officialregional communications partner in Asia Pacific, with a focus on key marketscomprising Hong Kong, China, Taiwan, Korea, Japan, Australia and Singapore on aretainer basis. The appointment followed a competitive pitch by 12 global andlocal agencies. Upstream will provide SWIFT with ongoing strategic and creative advice, driveregional and local media relations, develop press activities in line with theSWIFT Business Forums around the region and support various corporatecommunications initiatives. "We chose Upstream because of its established regional network. Their localoffice activity, matched with regional coordination, aligns well with our modelin the region. We also think the Upstream team is a good fit to our team," saidRosie Halfhead, SWIFT's head of Global Head of Stakeholder Relations. Upstream will coordinate SWIFT's regional communications activities in sevencountries via its Asia Pacific headquarters in Hong Kong, where SWIFT's AsiaPacific headquarters is also located. Upstream will report direct to SWIFT's regional communications team in Hong Kongas well as work closely with local and regional SWIFT senior management and keysenior executives at SWIFT headquarters in Belgium. ContactDavid KetchumUpstream+852 2973 0222david@upstreamasia.com About SWIFTSWIFT is the industry-owned co-operative supplying secure, standardisedmessaging services and interface software to over 8,000 financial institutionsin 208 countries and territories. SWIFT members include banks, broker-dealersand investment managers. The broader SWIFT community also encompasses corporatesas well as market infrastructures in payments, securities, treasury and trade.For more information, please refer to www.swift.com. About Upstream Marketing and Communications Inc.Upstream is a full service marketing and corporate communications networkpositioned to help companies make the most of business opportunities in the AsiaPacific region. Upstream is listed on the London Stock Exchange AIM (Stock Code:UPS LN). Upstream has offices in Beijing, Hong Kong, Shanghai, Singapore, Sydney, Taipei and Tokyo, as well as regional and global affiliates. Key practiceareas include technology, corporate & financial, and consumer & travel. For moreinformation, visit: www.aboutupstream.com This information is provided by RNS The company news service from the London Stock Exchange