Live Company Regulatory News (LVCG)

24 February 2022

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

RETURN OF FIRST LIVE SHOW: BRICKLIVE IN THE PARK

Live Company Group plc (AIM: LVCG) is pleased to announce that a contract for the return of the first live show since the start of the global pandemic has been signed. 'BRICKLIVE in the Park' is a new ,potentially multi-year, live show that will take place at Battersea Park in August 2022. The contract represents a significant milestone for the Company as despite the return of the tours at zoos and other leisure venues there has not been a live show since 2019.

The Show

The show will be similar to the NEC event that took place in 2018 with interactive educational stations filled with brick based challenges and entertainment. Tours will include Fantasy Kingdom, Metropolis, Outer Space, Safari and Mythical beasts. The planned zones are a Friends Brick Pit, Architecture Build, Race Ramps (where visitors build cars, then race them), a Master Build Workshop, a Graffiti Wall and a collaborative build of Battersea Power station

Revenue Generation

Revenue will be generated via ticket sales, retail stands both for BRICKLIVE sets and third party retail stands and sponsorship.

Chairman David Ciclitira Commented:

" I am delighted that we have managed to secure the prestigious Battersea Park for our first post COVID BRICKLIVE show. We have been working on this for some time now and the timing is right and co-incides with the UK government's recent announcement. This is a return to normal and we are pleased to have done the background work to be able to come to market with this show at this opportune time as the Public's thirst for live content and events grows. "

The information communicated in this announcement contains inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) No. 596/2014 as it forms part of UK domestic law by virtue of the European Union (Withdrawal) Act 2018 ("MAR"), and is disclosed in accordance with the Company's obligations under Article 17 of MAR.

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LIVE COMPANY GROUP

Live Company Group Plc ("LVCG", the "Company" or the "Group") is a live events, entertainment and sports events company, that has been trading on AIM since 2017.

The Group is divided into four divisions; BRICKLIVE, consisting of a network of partner-driven fan-based and touring shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks. The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group. The second is Kpop Europa (KPE), which owns the kpop.flex brand. KPE is a joint venture between LVCG and the Explorado Group. Kpop.flex is Europe's first ever Mega KPOP music festival. The third is Live Company Sports and Entertainment, which manages a number of global sports, entertainment and lifestyle events. LCSEs main focus for 2022 will be Cape Town Cycle Tour and the successful one year out launch of the Formula E Cape Town race for series 9 in 2023. The fourth division is StART Art Global, in which LVCG holds a 13.5% stake. StART Art Global is a combination of both physical art shows and a digital art platform.