Last checked at 19 Jun 2012 07:00
19 June 2012
Parallel Media Group PLC
("PMG" or the "Company")
Maiden K-pop Concert Sells Out
PMG, the AIM quoted sports media and digital agency, is pleased to announce that Parallel Smart Media Asia Alpha Entertainment Pte Limited ("PSMAA"), the 50/50 joint venture between Parallel Smart Media Asia Pte. Ltd ("PSMA") and the Singapore and Korea based HW Alpha PTE Ltd, has successfully staged its first Korean Pop ("K-pop") concert in Singapore for the South Korean boy band Shinhwa. All 5,000 tickets were sold and PSMAA secured the sale of the sponsorship deals with Giant, a hypermarket in Singapore, Resorts World Sentosa, Nikon, KIA, Asiana Airlines as well as others.
PSMAA entered into an agreement with leading Korean media and entertainment company CJ E&M in April 2012 to bring K-pop, to Singapore. It is planning to promote two more concerts this year, with further concerts already in the pipeline for next year.
David Ciclitira, Chairman of PMG says:
"I am delighted that PSMAA's maiden K-pop concert in Singapore was a sell out, illustrating the potential for K-pop in the area. We have a number of further concerts in the pipeline and are delighted by the early success of this venture. "
-End-
For further information, please contact:
Parallel Media Group plc 020 7225 2000
David Ciclitira
Northland Capital Partners Limited 020 7796 8800
Luke Cairns, Edward Hutton
Novus Capital Markets Limited 020 7107 1881
Nicholas Lee
Bishopsgate Communications 020 7562 3350
Nick Rome, Sam Allen
pmg@bishopsgatecommunications.com
Notes to Editors:
About PMG and PMSA
Parallel Media Group plc (PMG) is a leading sports marketing, media and event management company, which has been involved in a diverse range of projects from sports to music. Parallel Smart Media, PMG's digital arm brings innovative digital solutions to the sport and entertainment world. Parallel Smart Media Asia (PMSA) is 51% owned by PMG and operates from PMG's new office in Singapore.
About K-pop
Korean Pop (K-pop) is a musical genre consisting of pop, dance, electropop, hip hop, rock, R&B, electronic music, and has become one of South Korea's most notable exports in recent years. Its audience is largely female, from early teens through to late 20s. It has been making inroads into Europe, an expansion that has been noticed by the big corporations, such as iTunes, which started selling K-pop to European audiences early in 2010, and Google which is planning to set up a K-pop channel.