Last checked at 24 Nov 2014 11:23
HORNBY ANNOUNCES NEW MERCEDES-BENZ F1 LICENSE
AS TEAM CLAIMS WORLD CHAMPIONSHIP WIN
Hornby Plc ("Hornby"), the international hobby products Group, is pleased to confirm a new worldwide licensing agreement with Mercedes-Benz Grand Prix Limited which will see the F1 World Championship team replicated across Scalextric, Airfix, and Corgi products.
Hornby owns the iconic Hornby model rail product range. It has evolved to incorporate famous global brands such as Airfix and Humbrol in model kits and paints, Corgi in die-cast and Scalextric slot racing. Hornby has further expanded internationally with the acquisition of Electrotren, Rivarossi, Jouef and Arnold.
The new range of products is already under development and will be on display at the London Toy Fair in January 2015 with shipments commencing in the second half of 2015.
Richard Ames, Hornby Chief Executive said,
" We are delighted to announce this new important license with Mercedes-Benz. The timing is excellent with Lewis Hamilton winning the F1 World Championship at the weekend. Hornby is well positioned to progress a number of important licenses that we can develop across our ranges.
" Hornby will continue to develop relevant licensing relationships that complement the heritage and values of our iconic brand portfolio."
" Speaking personally, we were delighted to see that during the coverage of the Abu Dhabi F1 Grand Prix coverage on the BBC, that they used our products to demonstrate that real-life racers begin their racing career with Scalextric."
-ENDS-
Date: 24th November 2014
For further information contact:
Hornby Plc
Richard Ames, Chief Executive
Nick Stone, Group Finance Director
01843-233500
Web: www.hornby.com
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