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19 February 2020

Gfinity and ViacomCBS in partnership for VidCon London 2020 gaming activation

From February 20th - 23rd, 15,000 young consumers will descend on the ExCel London centre for the world's premier creator expo, VidCon London 2020, where brands, digital broadcasters and networks deliver innovative, talks and talent performances.

Gfinity is attending VidCon London 2020 this year and is bringing gaming to life with a first of its kind experiential event, featuring the world-famous Street Fighter V game, created by publisher Capcom.

The 'Street Fighter V Tower Climb' will give VidCon London 2020 visitors the opportunity to take part in a rolling tournament, a race to the top of the tower to become the sitting champion. The question is how long will their reign last? One match, one hour? Visitors will get the chance to meet and play against a number of their favourite creators, including YouTuber and singer Talia Mar; the fastest growing YouTube creators in the world, The Odd1sOut; and YouTube prankster Lee Hinchcliffe. Also taking part are WWE NXT UK Superstars Trent Seven and Mark Andrews.

ViacomCBS, the owner of VidCon London 2020, will be supporting the Street Fighter V Tower Climb across its social accounts including MTV, MTV News and Comedy Central. Street Fighter V characters like Ryu, Chun-Li and Cammy will be seen by millions of new fans as well as the legions of existing Street Fighter V fans around the globe.

Gfinity's activation at VidCon London 2020 is the first initiative launched in partnership with global media company ViacomCBS, as the parties explore a broader potential strategic partnership focused on bringing market leading gaming content and experiences to a new global audience.

John Clarke, Chief Commercial and Brand Officer, Gfinity said: "You get one chance to make an impression at VidCon London 2020 and with the Street Fighter V Tower Climb experience Gfinity is going to leave the audience shouting out for more. As brands continue to see the value of experiential activations, gaming is the perfect way to engage the public. Gfinity is uniquely positioned to make these activations exciting and innovative through our creative and technology teams. We see bringing our expertise staging esports events to the experiential sector as a huge growth area for the business and our increasing work in the brand space."

ENDS

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About Gfinity

Gfinity (AIM: GFIN) is a world leading esports business. Created by gamers for the world's 2.2 billion gamers, Gfinity has a unique understanding of this fast-growing global community. It uses this expertise both to provide advisory services and to design, develop and deliver unparalleled experiences and winning strategies for game publishers, sports rights holders, commercial partners and media companies.

Gfinity connects its partners with the esports community in authentic and innovative ways. This consists of on‑ and off-line competitions and industry‑leading content production. Partnerships include EA SPORTS, Activision Blizzard, Premier League, F1 Esports Series and the Forza Racing Championship.

Gfinity connects directly with competitive gaming consumers through its growing community of gamers on its own platforms: Gfinity esports and RealSport101.

All Gfinity services are underpinned by the Company's proprietary technology platform delivering a level playing field for all competitors and supporting scalable multi-format leagues, ladders and knockout competitions.

About ViacomCBS Velocity International

ViacomCBS Velocity is an award-winning advertising sales, branded content and major events agency, offering strategic and creative content solutions that connect ViacomCBS's partners seamlessly with its renowned entertainment brands - including MTV, Nickelodeon, Channel 5, Paramount Channel, Comedy Central and Telefe. ViacomCBS has the world's largest footprint across TV with brands available in more than 4.3 billion households across 183 territories in 45 languages, broadcasting via 320 locally programmed and operated TV channels, plus more than 550 digital media and mobile TV properties. Viacom's flagship brands are home to some of the world's most pioneering and evergreen entertainment franchises and live events, including SpongeBob SquarePants, Geordie Shore/The Shores, South Park and PAW Patrol, Isle of MTV, EMAs, VMAs and Nickelodeon Kids' Choice Awards.

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