Last checked at 30 Oct 2023 07:00
Date: 30 October 2023
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FRASERS GROUP PLC
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Frasers Group Divests Missguided IP to SHEIN
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Frasers Group ('Frasers' or 'the Group') today announces that it has divested the IP of Missguided to SHEIN, in line with its disciplined approach to managing its portfolio of brands. Under the terms of the transaction, SHEIN will acquire the IP and trademarks of Missguided, whilst the Group will retain Missguided's real estate and employees which have now been integrated into Frasers' fashion division. This transaction has enabled exciting discussions with SHEIN around opportunities for potential collaboration across our brand portfolio.
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Michael Murray, CEO of Frasers Group, said:
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"With I Saw it First and Missy Empire, we now have a foothold in women's digital-first fashion. Retaining the combined Frasers fashion teams whilst rationalising our portfolio in this space to focus on fewer brands makes a lot of sense in the current climate. We are also excited about the ongoing discussions around further collaboration between Frasers Group and SHEIN."
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Ends
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Frasers Group plc  Robert Palmer, Company Secretary LEI: 213800JEGHHEAXIJDX34  |   T. 0344 245 9200 E. company.secretary@frasers.group |  | |
 Chris Wootton, Chief Financial Officer |  T. 0344 245 9200 E. financial@frasers.group  |  | |
 Ronnie Laffar, Head of PR & Communications  |  T. 07585 886189 E. fgpr@frasers.group  |  | |
 Andrew Kasoulis, Investor Relations Director  |  T. 0344 245 9200 E. investor.relations@frasers.group  |  | |
 Rosie Oddy, Brunswick Group, PR Advisors |  T. 07734 861279 E. frasersgroup@brunswickgroup.com  |  | |
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