11 Sep 2014 10:36
fastjet plc
("fastjet" or the "Company")
11th September 2014
fastjet "one day sale" success
fastjet, Africa's low cost airline, is delighted to announce that during yesterday's one day sale event it sold 23,000 seats, a record for the airline.
As part of its commercial strategy, fastjet holds several one day sales throughout the year to stimulate seat sales across its network. Targeting off-season periods with traditionally lower demand, the company uses low fares to maximise sales opportunities and achieve high load factors, a key strategy in low cost carrier revenue management.
Commenting on the success of the sale, Richard Bodin, CCO of fastjet said, "We were extremely pleased to discover that yesterday's sale broke all fastjet records, with queues in front of sales offices, our call centre inundated and fastjet.com receiving a very high volume of traffic. During the sale we processed our highest number of transactions since the airline launched in 2012, testament to our ability to communicate with the market and stimulate demand successfully.
"We are increasingly renowned for offering the safest, most reliable and lowest cost travel in Africa. From a revenue management perspective it is important that we strive to fill our flights in low seasons, and we are delighted that we have achieved such success."
fastjet was named the cheapest low-cost carrier (LCC) in Africa and fifth cheapest LCC worldwide in a recent survey by flight comparison site, WhichAirline.com
ENDS
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NOTES TO EDITORS
About fastjet plc
fastjet plc is the holding company of the low-cost airline fastjet which commenced flight operations in Tanzania in November 2012. The airline operates a fleet of distinctively branded Airbus A319s and since its launch has grown to encompass the key domestic routes within Tanzania and a rapidly increasing number of international destinations. By adhering to international standards of safety, quality, security and reliability, fastjet has brought a new flying experience to the African market at unprecedented low prices.
fastjet is implementing the low-cost carrier model across Africa and its long-term strategy is to become the continent's first low-cost, pan-African airline.
By offering one way fares from as low as $20, fastjet has stimulated a new customer base; the results of a customer survey showed that 38% of fastjet passengers had never flown before. This democratisation of air travel is expected to gather momentum across the final continent to experience the low-cost airline revolution.
fastjet is committed to communicating effectively with its existing and potential customers and has, to date, won a number of marketing awards. With over 140,000 social media followers, it occupies a unique position in African aviation.
fastjet plc is quoted on the London Stock Exchange's AIM market.
For more information see www.fastjet.com