Last checked at 23 Jun 2010 11:10
Ebiquity Plc
Ebiquity establishes Italian presence and expands in Germany
Ebiquity acquires Media Advisor to establish a presence in Italy and confirms majority stake in Germany.
Ebiquity announces today that it has acquired a 51.0% stake in Media Advisor, a privately held independent media consultancy based in Milan. The business was acquired from the vendors, Arcangelo diNieri and Maria Gabrielli, who will continue to hold 49.0% of the company.
At the same time, Ebiquity has increased its shareholding in Billetts Germany GmbH) to 51%, consolidating its ownership position in the German market.
These two moves form part of the expansion of Ebiquity's international footprint, adding to its significant geographic reach and widening its service, including the additional lines-of-business following the acquisition of Xtreme Information in April 2010.
Michael Greenlees, CEO of Ebiquity said:
"We are continuing to grow our network of offices to service our enhanced international product offering in marketing and media effectiveness and efficiency. Media Advisor is a high-quality business, which combined with our existing clients, will take market-leadership in the media auditing and consultancy market in Italy. Meanwhile, our business in Germany is growing as a result of organic growth and our acquisition of Xtreme Germany and the outstanding 50% of Thomson Media Control, and we are delighted to consolidate our shareholding in this critical market"
23 June 2010
Enquiries:
| Ebiquity Plc | Tel. +44 (0)20 7650 9600 |
| Michael Greenlees, Chief Executive Officer |
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| Andrew Beach, Chief Financial Officer |
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| Numis Securities Limited | Tel. +44 (0)20 7260 1000 |
| Nick Westlake |
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| College Hill | Tel. +44 (0)20 7457 2020 |
| Matthew Smallwood |
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