Last checked at 25 May 2023 07:00
25 May 2023
RNS Reach
Dotdigital Group plc
("Dotdigital" or the "Group")
Dotdigital launches enhanced platform functionality
Next generation AI capability to support hyper-personalised digital marketing
Dotdigital Group plc (AIM: DOTD), the leading 'SaaS' provider of omnichannel marketing automation technology, is pleased to announce a series of enhancements to its Dotdigital Customer Experience and Data Platform (CXDP), including next generation AI and machine learning-driven capabilities.
These enhancements include the launch of an artificial intelligence-powered (GPT-3.5) campaign creation functionality. Generative AI provides marketers with recommendations and inspiration on how to improve campaign content and save time, all whilst maximising customer engagement.
Dotdigital has also introduced a new set of predictive analytics driven by machine learning, which analyse past purchasing behaviour from customers and produce actionable insights for marketers. This helps Dotdigital's customers to better understand the right action to take, and at the right time. Insights provided through the platform include when a customer is likely to complete their next order, which customers are at risk of leaving, and identifies those that are likely to spend the most over time.
Steve Shaw, Chief Product & Technology Officer at Dotdigital, commented:
"Today's launch puts cutting-edge AI at the fingertips of marketers and represents a significant leap forward as it is seamlessly baked into their day-to-day campaign processes. This makes it infinitely more usable than AI implementations seen elsewhere and ultimately improves how effective our customers' digital marketing efforts are. Our models are powered by Microsoft Azure's OpenAI GPT-3.5 service which provides the security and enterprise promise of Azure, so our customers can be sure they are adopting AI responsibly."
Product innovation forms a core element of Dotdigital's strategy. The Group continues to invest in R&D to ensure its platform stays ahead of ever-changing customer expectations and technological opportunities.
For further information please contact:
Dotdigital Group PlcMilan Patel, CEOAlistair Gurney, CFO | Tel: 020 3953 3072 investorrelations@dotdigital.com |
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Alma PR (Financial PR) Hilary Buchanan David Ison Kieran Breheny | Tel: 020 3405 0210 dotdigital@almapr.co.uk |
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Canaccord Genuity (Nominated Advisor and Joint Broker)Bobbie Hilliam, Corporate Finance Jonathan Barr, Sales | Tel: 020 7523 8000 |
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finnCap (Joint Broker)Jonny Franklin Adams, Corporate Finance Alice Lane, ECM | Tel: 020 7220 0500 |
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Singer Capital Markets (Joint Broker)Shaun Dobson, Corporate Finance Alex Bond, Corporate Finance | Tel: 020 7496 3000 |