Last checked at 2 Apr 2014 07:00
dotDigital Awarded Magento Gold Industry Partner Status
"dotDigital 1 of only 4 Email Service Providers in the world to achieve this status"
dotDigital Group Plc (AIM: DOTD), ("dotDigital"or the "Company") the UK's leading provider of intuitive email marketing and marketing automation software and managed services to marketing professionals, is delighted to announce that it has been awarded 'Gold Partner Status' by Magento, eBay's eCommerce platform provider to online retailers.
dotDigital has been a partner of Magento for over 2 years and officially launched
its Magento Connector in September 2013. This allows ecommerce customers that use the Magento platform to synchronise their data between the two platforms. This also enables customers to segment their data and send targeted campaigns to prospects and customers. Since launch there has been month on month increases in spend per customer from an initial £700 to over £1'200 in March of this year with in some cases a ROI of over 5,000 per cent. for the retailers.
Through dotDigital's Magento Connector over 75 Customers including 7dayshop, Paperchase, World Duty Free, Elemis, Cartridge World, Cabbages & Roses, Lola Rose and Heals are using this platform to increase customer spend. The key USP's for retailers being:
• Significant ROI
• Synchronise all customer data including customer orders and wish lists
• Segment and automate email triggers on sales information
• Dynamic product recommendations and coupon code
Importantly the 'Gold Industry Partnership' Status provides dotDigital with:
- access to a growing number of 6,000 Magento Enterprise retail users worldwide
- intensive marketing support from Magento's sales team and web/ social media initiatives
- major PR initiatives targeting Magento's 157 solution partners
- support and collaboration with Magento on dotDigital hosted events
Peter Simmonds, CEO of dotDigital Group, said: "I am delighted that after a rigorous vetting process, dotMailer has been awarded this prestigious 'Gold Partnership Status' from our partner Magento clearly endorsing the unique strengths of our dotMailer platform. We believe that this enhanced relationship will prove invaluable to dotDigital particularly through Magento's marketing muscle with opportunities to further promote dotMailer's powerful and unique features to thousands of merchants and retailers worldwide ".
For further enquiries please contact:
dotDigital Group Plc Peter Simmonds, Chief Executive Milan Patel, CFO | Tel: 020 7654 8686 |
Financial PR and Investor Relations Lisa Baderoon lisa.baderoon@dotdigitalgroup.co.uk | Tel: 07721 413 496 |
N+1 Singer, NOMAD & Broker Shaun Dobson, Head of Corporate Finance Nick Donovan, Corporate Finance | Tel: 020 7496 3000 |
finnCap, Joint Broker Stuart Andrews, Corporate Finance Brian Patient, Corporate Broking | Tel: 020 7220 0500 |
Notes to Editors
About Magento:
Magento offers flexible, scalable eCommerce solutions designed to help businesses grow and succeed online. Their cost-effective solutions-built on open-source technology-empower businesses of all sizes to control and customize the look, feel, content, and functionality of their online stores. Magento solutions are also supported by a robust partner network and consulting services that offer training and support to help maximize the success of customers. As a part of eBay Inc., a global leader in commerce technology, Magento enables access to world-class, branded capabilities from eBay Marketplaces, PayPal, eBay Enterprise, and more.
www.magentocommerce.com