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Rum Shack 'pop-up' bar tour

25 Oct 2013 07:00

RNS Number : 3698R
Blavod Wines and Spirits PLC
25 October 2013
 

 

 

Blavod Wines and Spirits plc

 

RedLeg Rum Shack 'pop-up' bar tours the UK

and initiation of Investment Research

 

 

The Board of Blavod Wines and Spirits plc (AIM:BES), owner of premium drinks brands including Blavod Black Vodka, Blackwoods Gin and Vodka and RedLeg Spiced Rum, is pleased to announce that it will be promoting RedLeg Spiced Rum with pop-up Rum Shacks across the UK via its distributor Hi-Spirits Ltd.

 

The pop-up RedLeg Rum Shack will appear in major cities during November and December including Edinburgh, Glasgow, Manchester, Leeds, Newcastle, London, Bristol and Brighton. Each venue will appear for a limited period and feature RedLeg cocktails and live music. As consumers are increasingly on the lookout for new and exciting experiences the pop-up RedLeg Rum Shack provides a memorable experience which communicates the brand identity and brings it to life at venue level in an innovative way.

 

The pop-up Rum Shack will be featuring four of RedLeg's most popular cocktails; Apple Shack, Ginger Mojito, Hot Rum Slap and RedLeg Libre. The promotion will be supported with social media activity.

 

Since its launch in 2012, sales of RedLeg, which is primarily retailed through UK on-trade outlets, have consistently grown month on month. RedLeg is now one of the most successful brands owned by Blavod. Sales of RedLeg are also growing internationally with repeat orders being received from multiple retailer Woolworths in Australia.

 

In April 2013 RedLeg won the highest accolade at the San Francisco World Spirits competition winning double gold in its category and as a result is currently participating in the 2013 "Double Gold" tour which is a nationwide spirit tasting for the US drinks trade and specialist media.

 

Progressive Equity Research has initiated research coverage on Blavod Wines and Spirits and the report can be downloaded from: http://www.progressive-research.com/tearsheet/research/blavod-wines-spirits

 

For further information please contact:

Blavod Wines and Spirits plc

Don Goulding Executive Chairman

Tel: +44 207 352 2096

 

SPARK Advisory Partners Limited (NOMAD)

Neil Baldwin 

Mark Brady

Tel +44 113 366 2266 /2268

 

SI Capital (Broker)

Andy Thacker

Nick Emerson

Tel +44 1483 413500

 

Cadogan PR

Alex Walters

Tel: +44 207 839 9260

 

This information is provided by RNS
The company news service from the London Stock Exchange
 
END
 
 
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Date   Source Headline
4th Feb 20094:21 pmRNSHolding(s) in Company
27th Jan 20095:16 pmRNSHolding(s) in Company
21st Jan 20094:38 pmRNSHolding(s) in Company
21st Jan 200910:36 amRNSDirector/PDMR Shareholding
14th Jan 20099:36 amRNSHolding(s) in Company
13th Jan 20097:00 amRNSTrading Statement
4th Dec 20081:21 pmRNSDirector/PDMR Shareholding
28th Nov 20082:38 pmRNSDirector/PDMR Shareholding
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25th Nov 20087:00 amRNSInterim Results
3rd Nov 20087:00 amRNSLicence Agreement
21st Oct 20081:41 pmRNSHolding(s) in Company
8th Aug 20084:33 pmRNSHolding(s) in Company
30th Jul 20087:00 amRNSRe Agreement
17th Jul 20084:06 pmRNSHolding(s) in Company
10th Jul 200811:06 amRNSDirector/PDMR Shareholding
10th Jul 200810:59 amRNSHolding(s) in Company
4th Jul 200810:52 amRNSGrant of Options
1st Jul 20082:08 pmRNSResult of AGM
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6th Jun 20082:38 pmRNSFinal Results
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12th Feb 20083:05 pmRNSHolding(s) in Company
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28th Dec 200712:48 pmRNSIssue of Equity
28th Dec 200712:38 pmRNSTotal Voting Rights
24th Dec 200711:57 amRNSHolding(s) in Company
20th Dec 20073:12 pmRNSInterim Results
17th Dec 200712:27 pmRNSIssue of Equity - Replacement
17th Dec 200710:07 amRNSIssue of Equity

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