Last checked at 15 Jan 2014 07:00
15 January 2014
Blavod Wines & Spirits plc
("Blavod" or the "Company")
Exclusive Distributor appointed for Spain
Blavod Wines & Spirits plc (AIM: BES), owner of premium drinks brands including Blavod Black Vodka, Blackwoods Gin and Vodka and RedLeg Spiced Rum is pleased to announce that it has signed an exclusive agreement today with The Water Company based in Madrid for the distribution of Blackwoods 60% Gin, Blackwoods 40% Gin, Blackwoods Vodka and RedLeg Spiced Rum.
The distribution agreement runs for an initial 3 year term to cover all Spanish territories, which represent the single largest gin market in Europe and the single largest rum market in the world.
Blackwoods 60% Gin, Blackwoods 40% Gin and Blackwoods Botanical Vodka will be promoted across all territories immediately and for the first time Blavod's award winning RedLeg Spiced Rum will be marketed and sold in Spain.
Spain is the single largest market in the world for rum and relatively underdeveloped for spiced rum so it is expected that RedLeg Spiced Rum will be well received as it has been in the UK and Australia.
Commenting today, Don Goulding, Executive Chairman of Blavod, said:
"Spain is an extremely important territory for us and we are confident that we can increase our market share significantly in the next few years by working with The Water Company. Historically, they have achieved impressive results in promoting leading brands and increasing sales volumes and we fully expect them to achieve this with our brands."
"Blackwoods 60% and 40% Gin as well as the Blackwoods botanical flavoured Vodka already have a market following in Spain however Red Leg, which has never been distributed in Spain before is very well positioned to grow in this exciting new sector.
For further information please contact:
Blavod Wines and Spirits plc | |
Don Goulding Executive Chairman | Tel: +44 207 352 2096 |
SPARK Advisory Partners Limited (NOMAD) | |
Neil Baldwin Mark Brady | Tel +44 113 366 2266 /2268 |
SI Capital (Broker) | |
Andy Thacker Nick Emerson | Tel +44 1483 413500 |
Cadogan PR | |
Alex Walters | Tel: +44 207 839 9260 |
Investor research on Blavod Wines and Spirits plc can be downloaded from: http://www.progressive-research.com/tearsheet/research/blavod-wines-spirits
More in formation on The Water Company can be seen at: www.thewatercompany.es