Distil Regulatory News (DIS)

7 Dec 2005 07:02

Blavod Extreme Spirits PLC07 December 2005 FOR IMMEDIATE RELEASE National Rollout Planned for New Tequila; Distribution Greatly Increases for Wine Portfolio FRANKLIN, Tenn. - December 7, 2005 - Blavod Extreme Spirits (BES) announcedtoday that its introduction of El Diamante del Cielo Tequila in the UnitedStates, throughout Miami, Florida and Chicago, Illinois, is proceedingsuccessfully. BES has worked with its distributors to achieve over 300placements. In Chicago those placements include a dedicated "Diamond Margarita" menu and"Tequila Tuesdays" at the Mini Bar, both at award winning El Jardin and barplacement at the famous Roscoe's. In Miami, El Diamante del Cielo will be featured in a Pomegranate Martini atCabanas and Sol Kitchen in Delray Beach. Chevy's Mexican, a major chainrestaurant in the United States, will feature only Cielo in its Margarita forthe month of January in Miami. Treasure Beach Club and Island Dogs, in KeyWest, will feature a Cielo cocktail on their menus beginning in January. Blavod Extreme Spirits is working with its distributor partners to expanddistribution throughout the entire US. BES signed Glazers of Louisiana todistribute the tequila in the state of Louisiana, Southern Wine and Spirits inCalifornia, McClaskey Wine and Spirits in Oregon and Odom in Alaska. Blavod Extreme's core brands, Blavod Black Vodka and the Players Extreme line ofvodka and rums, also have increased distribution. Players Extreme will featureits Ultra vodka at Emilio's in California, its Caramel Vodka at Winking LizardBar and Grill in Ohio and its Banana Rum in 73 state stores in New Hampshire.Blavod Black Vodka will be distributed in 100 of the State of Oregon's statestores, at the Coyote Ugly Saloon in Denver, Colorado and at the HalekulaniHotel in Waikiki, Hawaii. The Halekulani's Black Pearl cocktail, featuringBlavod, was recently highlighted in Air Canada's inflight magazine. BES' wine portfolio has greatly increased its reach across the United States.Multiple distributors have increased their depth in the BES wine portfolio,including Paramount in New York City, Union Beverage of Illinois, Glazers inLouisiana and Ohio, Southern Wine and Spirits in Colorado, Capitol Hustings ofWisconsin and Bellboy in Minnesota. The wine portfolio is gaining distribution throughout on and off premiseaccounts in the US, including: - Chicago area - Sam's restaurants, Convito Italiano restaurant, Wine Merchants- Minneapolis, Minnesota - Figlio restaurant, Edina store- Columbus, Ohio - Spagio Cellars, Abracci restaurant- San Francisco area - Spiedo restaurant group, Zingari restaurant, Fireside Cellars- New Orleans area - Superior Steak House About Blavod Extreme Spirits:Blavod Extreme Spirits, plc (LSE:BES), is an international spirits company basedin London with U.S. offices in Franklin, Tennessee. Formed by the 2003 mergerof Blavod Black Vodka plc and Extreme Beverage Company, Blavod Extreme Spiritsproduces and sells its black-colored vodka, aptly called Blavod, throughout theworld. BES also produces and sells the award-winning, intensely flavored lineof Players Extreme vodkas and rums. In the United States, BES is the exclusivedistributor of an elite wine portfolio of fine Italian wines. For moreinformation on the company, please visit www.blavodextreme.com. Enquiries:In the United States DSPR Donna Schwartze 001 314 330 3488 In the United Kingdom Cardew Group Tim Robertson 020 7930 0777 Catherine Maitland Brewin Dolphin Mark Brady 011 3241 0129 Keith Williams 011 3241 0186 ### This information is provided by RNS The company news service from the London Stock Exchange