Chill Brands Regulatory News (CHLL)

THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF REGULATION 11 OF THE MARKET ABUSE (AMENDMENT) (EU EXIT) REGULATIONS 2019/310.

18 August 2022

Chill Brands Group plc

("Chill Brands" or the "Company")

CBD Distribution Support

Chill Brands Group, the international consumer packaged goods company, is pleased to announce that it has entered into a brokerage agreement with Bellator Group LLC ("Bellator") to support and expand US distribution of its product lines.

As part of the agreement, Bellator will work closely with Chill Brands' internal sales team to monitor market trends. This will enable the Company to gather more accurate data and swiftly adapt its sales plans to improve the uptake of Chill products by retail buyers and consumers. In addition to developing and acting on these commercial insights across a significant proportion of the Company's existing distribution channels, Bellator will also market Chill's CBD range and potential future product extensions to its wider network of retail contacts.

Shane Nance, Co-Founder of Bellator Group, said: "We are excited to work with Chill Brands to help support their existing distribution channels and develop new ones. We have been extremely impressed with their quality product line-up and the Chill brand itself which, with the right vision and execution, has the potential to truly stand out in the retail environment."

Callum Sommerton, Chief Executive Officer of Chill Brands, commented: "We are thrilled to be working with Bellator Group to refine our approach to retail sales. This relationship forms part of our strategy to work more closely with retailers, ensuring that our products are given the best possible chance to perform. As an established specialist broker for the CBD industry, Bellator has an extensive network of connections and the expertise required to generate success in our primary product category."

-ENDS-

About Bellator Group

Bellator Group is a specialist CBD product distribution and brokerage firm with a strong track record for supporting and promoting some of the category's most successful and well-known brands.

Bellator selects the industry's best cannabinoid goods and other products, building custom sales programs and providing shopper marketing, education, and direct store delivery distribution to maximise the potential of its chosen brand partners.

Read more at: www.bellatorgroupcbd.com

About Chill Brands Group

Chill Brands Group plc (LSE: CHLL, OTCQB: CHBRF) is an international company concerned with the development, production, and distribution of best-in-class hemp-derived CBD products, tobacco alternatives and other consumer packaged goods (CPG) products. The Company operates primarily in the US, where its products are distributed online and via some of the nation's most recognisable convenience retail outlets. The Group's strategy is anchored around lifestyle marketing that is designed to enhance the popularity of its products, channelling visitors to its landmark chill.com website.

Publication on website

A copy of this announcement is also available on the Group's website at:

http://www.chillbrandsgroup.com

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