Chill Brands Regulatory News (CHLL)

THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF REGULATION 11 OF THE MARKET ABUSE (AMENDMENT) (EU EXIT) REGULATIONS 2019/310.

1 September 2025

Chill Brands Group plc

("Chill Brands" or the "Company")

Chill Brands Appointed Primary UK Distribution Partner by RELX

Chill Brands Group Plc (LSE: CHLL), the consumer packaged-goods distribution company, is pleased to announce that it has been appointed as Primary Distribution Partner in the UK for RELX International ("RELX"), a global leader in the vaping sector.

Highlights

· Chill Brands appointed as primary UK distributor for RELX, one of the world's leading vape companies.

· Dedicated Chill Connect sales team to activate and expand UK distribution, initially focused on RELX's UK-compliant MaxGo pod-system devices, through independent convenience stores.

· Chill Connect distribution division's largest deal to date is expected to lead to a material increase in revenue during the financial year to 30 September 2026, with support from the inventory financing facility announced on 20 December 2023.

The appointment follows exceptional sales potential demonstrated in recent trials conducted by the Company's Chill Connect retail sales division. Under the terms of this agreement, Chill Brands will build a dedicated sales team to distribute RELX's UK-compliant pod system devices nationwide, with a primary focus on independent convenience stores, the core strength of the Chill Connect division.

By combining RELX's global expertise with Chill Connect's specialist route-to-market capabilities, Chill Brands' Board believes that this partnership is positioned to capture meaningful market share in the UK vape category.

The first RELX stocks to be supplied by Chill Brands are expected to arrive in the UK during September 2025, with the working capital required to execute this agreement to be financed through the Company's existing inventory financing facility announced on 20 December 2023.

Callum Sommerton, Chief Executive Officer of Chill Brands, commented:

"This distribution agreement between Chill Brands and RELX International marks a significant milestone in our growth journey. RELX is a leading global vape company, and as their Primary UK Distribution Partner we gain the opportunity to introduce a proven, science-led product range into one of the fastest-evolving vape markets in the world. With our established capabilities in convenience store distribution, Chill Brands is positioned to drive uptake of this product range.

"This agreement is expected to deliver a material increase in revenues for Chill Brands as we expand RELX's market share in the UK through our dedicated sales team and specialist route-to-market capabilities. Together, we are focused on driving sustainable growth while responding to consumer demand for high-quality reuseable vaping products."

Richard O'Doherty, Head of Sales & Head of Commercial at RELX International, added:

"We are delighted to be working with Chill Brands as our Primary Distribution Partner in the UK. Their proven strength in the independent convenience sector makes them ideal to bring RELX products to market. We have great confidence in the MaxGo range, which offers innovative, compliant, and reliable pod-based solutions designed to meet the needs of UK adult consumers. Together with Chill Brands, we look forward to expanding RELX's presence in the UK and delivering long-term value for retailers and consumers alike."

-ENDS-

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About RELX International

RELX is a global leader in next-generation vaping products, with a strong presence across Asia, the Americas, and Europe. Founded in 2018 and listed on the New York Stock Exchange (NYSE: RLX), RELX is recognised for its pod-based systems that combine cutting-edge technology, consistent performance, and rigorous product safety.

Read more at ir.relxtech.com

About Chill Brands Group

Chill Brands Group plc (LSE: CHLL, OTCQB: CHBRF) is a distribution-led consumer packaged goods company focused on bringing novel fast-moving consumer products (FMCG) to market. The Company specialises in the sale and distribution of tobacco alternatives, functional beverages, and other innovative consumer goods, with a particular emphasis on the convenience store channel. Chill Brands partners with a mix of established FMCG businesses and emerging high-potential brands to provide comprehensive route-to-market solutions. Chill Brands also operates the chill.com e-commerce website, on which it is building a marketplace of products from third-party brands.

Publication on website

A copy of this announcement is also available on the Group's website at http://www.chillbrandsgroup.com