Chill Brands Regulatory News (CHLL)

THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF REGULATION 11 OF THE MARKET ABUSE (AMENDMENT) (EU EXIT) REGULATIONS 2019/310.

Chill Brands Group PLC

('Chill', the 'Company' or the 'Group')

AGM STATEMENT

Chill Brands Group plc (LON:CHLL) (OTCQX:ZOEIF), the international CBD group, developer, will hold its Annual General Meeting ('AGM') today at 09:00am (MST) / 4:00pm (BST) at 1601 Riverfront Drive, Suite 201, Grand Junction CO 81501 USA. At the AGM the Co-CEO of Chill, Trevor Taylor, will make the following statement:

"The past year has been one of enormous change for our Company. Despite a global pandemic, recession, and unprecedented geopolitical turbulence, Chill Brands Group has evolved to become the consumer packaged goods brand and platform for growth that it is today.

With the Company's AGM now upon us, we want to set out a vision for the future that we are confident will create value for all stakeholders in the guise of a global brand. It is a plan that will be built on partnership and ambition, but also one that will be driven by more fluid communication, hard work, and an unwavering commitment to producing exceptional products.

Our Journey

From humble beginnings as the ancillary project of a natural resources company, Chill has solidified its position in thousands of retail locations in the US and expanded its footprint on an international level. All previously announced distribution agreements remain in place and our products continue to capture the imaginations of our customers along with the attention of the markets.

Recently we have launched our Chill brand of CBD recreational products in the UK, supported first-class rodeo athletes as they climb the global league tables, and announced our entrance into the lucrative emerging tobacco-free nicotine market with the unveiling of our TFN® flavour pouches.

Our UK-focused luxury CBD wellness brand, Zoetic, continues to win awards from major industry bodies and recent marketing campaigns have attracted increased interest from consumers. In the same arena, the Group's Novel Foods application has now passed the UK Food Standards Agency's administrative check and we are confident that full validation will follow in due course - paving the way for greater innovation and wider commercialisation.

We are delighted with the progress the Company has made, but are well aware of the challenges it must still overcome.

Our Vision

As the Company develops, our foremost aim is to provide customers with the freedom to pursue a lifestyle of their choosing. This will be achieved through our expanding range of the highest quality tobacco alternative products anywhere in the world and we are excited to share further news as we engage in additional product development initiatives.

The acquisition of the dynamic and memorable chill.com domain name marked the beginning of what we believe will be the most exciting period in the history of the Company. When combined with our publicly traded platform, this asset sets the scene for future merger and acquisition strategies that will build the Chill Brands portfolio up to its true potential.

Our CBD and TFN tobacco alternative lifestyle brands will continue to serve as a firm foundation for the Company's future growth strategy, but it is our intention to actively pursue the extension and diversification of the Group's interests within its market niche. In a world that never stops, Chill Brands will own the relaxation space and become synonymous with rest and rejuvenation.

Our Future

These are grand plans, but we are confident that they can be fully executed provided that the Company has access to the very best talent and support. To that end, we are pleased to have secured an advisory team comprised of the brightest minds in the retail goods and cannabis industries.

As previously announced, the Company now benefits from the strategic advisory services of Thomas Hensey and Tim Ransom of Rhino Marketing. They are focused on moulding our product lines into memorable, marketable, and above all successful brands as they have done for so many household names before us. Their experience with Red Bull, Budweiser, British American Tobacco, Coca Cola and a litany of other international brands will be invaluable to Chill and we cannot wait to update shareholders on the progress they are making.

We are also delighted to have entered a partnership with Viridian Capital Advisers that matches this strong creative vision with the capabilities needed to operate as a fully functional and rapidly growing publicly listed company. In the next several quarters we will communicate extensive plans to enhance our Board of Directors, improve our corporate credibility, boost the Group's visibility, increase liquidity, and diversify our investor base.

These efforts will be ably supported by President and CEO of Viridian Capital Advisors, Scott Greiper, who will also be addressing shareholders during today's AGM. Bringing together some of the most acclaimed investment bankers, transactional advisers, and strategic minds to have supported the cannabis sector, Viridian's involvement in Chill will be instrumental to the Company's future success and will undoubtedly be of benefit to us all. A separate announcement detailing the Company's relationship with Viridian will follow shortly.

The next year will be one of growth, transformation, and new partnerships. There is much work to be done, and our focus is on plotting an irreversible upward trajectory that will deliver the Company to new heights.

On behalf of the Board of Directors and leadership team of Chill Brands Group, we thank you for your continued support as we work to transform your investment into a global holdings company that owns the category of relaxation. It is mine and Antonio's privilege to serve as Co-Chief Executive Officers and we couldn't be more proud of the Company, community, and movement that we are building.

To existing shareholders, we offer our sincere appreciation for your belief in the Group. To new investors, we warmly welcome you. Regardless of the challenges we may face, you can count on us to work tirelessly so that others can rest, relax, and Chill."

- Ends -

Publication on website

A copy of this announcement is also available on the Group's website at www.chillbrandsgroup.com

Media enquiries: