Chill Brands Regulatory News (CHLL)

THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF REGULATION 11 OF THE MARKET ABUSE (AMENDMENT) (EU EXIT) REGULATIONS 2019/310.

23 June 2022

Chill Brands Group plc

("Chill Brands" or the "Company")

Acquisition of Chill.com Domain Complete

(London, UK, 23 June 2022) Chill Brands Group, the international consumer packaged goods company, is pleased to announce that it has completed the acquisition of the Chill.com web domain.

Following payment of the remaining balance of $800,000, the Company holds full beneficial title to the digital asset around which it continues to build its Chill consumer brand.

Further to previous announcements regarding the refinement of Chill Brands' operating model, the Company is engaging with professional designers and developers to execute a visual refresh of the Chill brand. This is intended to improve consumer targeting and to ensure that marketing of the brand is consistent across all regions. The refresh will focus on the brand's identity and renew the Company's focus on marketing products containing CBD and other natural ingredients as functional, fun, and relaxing. Updates to the Company's websites and social media channels will follow in line with this exercise.

Callum Sommerton, Chief Executive Office of Chill Brands, commented:

"I am pleased to have completed the acquisition of the Chill.com domain name. We are the proud owners of a highly brandable, premium domain asset reflective of a word that is pervasive in the everyday lives of consumers and is easy to say, spell, and remember. In an increasingly complex world, people everywhere are looking for ways to chill.

Those qualities are gold dust for marketers, and we intend to maximise the potential of the Chill.com domain by expanding and improving our brand which, in common with our consumers, should be bright, energetic and youthful."

-ENDS-

About Chill Brands Group

Chill Brands Group plc (LSE: CHLL, OTCQB: CHBRF) is an international company concerned with the development, production, and distribution of best-in-class hemp-derived CBD products, tobacco alternatives and other consumer packaged goods (CPG) products. The Company operates primarily in the US, where its products are distributed online and via some of the nation's most recognisable convenience retail outlets. The Group's strategy is anchored around lifestyle marketing that is designed to enhance the popularity of its products, channelling visitors to its landmark chill.com website.

Publication on website

A copy of this announcement is also available on the Group's website at http://www.chillbrandsgroup.com

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