Cake Box Holdi. Regulatory News (CBOX)

8 Mar 2007 09:30

Cashbox PLC08 March 2007 Cashbox PLC ("Cashbox" or "the Company") Red Orange endorses Cashbox as supplier for ATMs Cashbox PLC (AIM:CBOX), the independent ATM deployer and operator, is pleased toannounce that it has been appointed a recommended supplier to members of RedOrange. Formed in 1983, Red Orange currently has 36 members, comprising independentretailers predominantly based in Norfolk and Lincolnshire. The ATMs will be placed using Cashbox's Placement Model, whereby aconvenience-fee ATM is placed with a retailer free of charge and replenished bythem, eliminating the need for third party cash-handling costs. Each ATM is thentreated as an individual entity, with Cashbox monitoring performance andensuring that the retailer is fully trained and supported in its use. Anthony Sharp, Chairman of Cashbox plc, said:"I am delighted that Red Orange has chosen Cashbox as its ATM provider ofchoice. This appointment continues our excellent sales momentum as more and morecompanies appreciate the benefits of our product, service and support over thoseof our competitors." Chris Futter, Managing Director, of Red Orange commented:"At Red Orange we are constantly looking for ways in which our members canenhance and improve upon their offering, to the benefit of shop owners andcustomers alike. With the level of marketing and technical support offered, aswell as the lack of any financial risk to our members, Cashbox is an obviouschoice." - Ends - For further information: Cashbox PLC 0870 126 2274Anthony Sharp, Executive Chairman Threadneedle Communications 020 7936 9606Josh Royston/Graham Herring Notes to editors Cashbox is an independent ATM deployer (IAD) which installs and operates anestate of ATMs, typically on five to seven year contracts, at sites throughoutthe UK where there is a demand for cash withdrawal services and where customersare willing to pay a convenience fee. The Company differentiates itself from other UK ATM suppliers by offering thePlacement Model, whereby the ATM is purchased by Cashbox under lease hire. TheATM is FREE to the merchant. The machines are replenished by the merchant,eliminating the need for third party cash handling costs. The Company alsofocuses heavily on post placement marketing backing as well as technical supportand service via its in-house 24/7 helpdesk that is supported by a team ofCashbox trained and certified personnel. Cashbox was granted membership of LINK in March 2004, allowing Cashbox toincorporate its ATMs in the LINK network. Cashbox also has a Bank of Englandsettlement account and became the first IAD in the UK to become completelycompliant with the Triple DES security standard in June 2004. The Company is listed on the AIM market of the London Stock Exchange. This information is provided by RNS The company news service from the London Stock Exchange