Audioboom Grp. Regulatory News (BOOM)

9 January 2015

Audioboom Group plc

("Audioboom")

Partnership agreement with Nobex Radio

AudioBoom (AIM: BOOM), the digital social media platform, announces a partnership with Nobex Technologies Inc. ("Nobex") in the United States. Nobex has an award winning app for streaming live radio content. It has over 20,000 worldwide radio stations on its platform, with over 500 million users.

The partnership between AudioBoom and Nobex will allow 20,000 radio stations in the United States, and 75 other countries around the world, to make on-demand and listen-again audio content available to Nobex mobile app users. The integration of AudioBoom will provide radio stations utilising the Nobex app the opportunity to make use of AudioBoom's full content and technical functionality; stations will be able to get their show highlights, guest interviews, catch-up service and podcasts to their audience via phones and tablets via AudioBoom's on-demand functionality.

Under the terms of the partnership, AudioBoom will pay Nobex a referral fee for every radio station that opens an AudioBoom account to create on-demand functionality and will receive all of the revenue, net of ad sale costs and partner payments, until the referral fee has been recouped. Revenues are likely to be generated through display and audio ads inserted around on-demand plays. Once the referral fee has been recouped, Nobex will pay AudioBoom a fixed percentage of revenues generated through the on-demand audio usage via the Nobex app.

Rob Proctor, CEO of AudioBoom, said: 

"We are delighted with this new partnership with Nobex and look forward to working with the company closely to ensure that we are able to provide thousands of radio stations with our functionality and content. We hope this is the first of many partnerships in the US and globally that will not only strengthen the AudioBoom brand and proposition, but also that of our partners and their digital and advertising solutions."

Gadi Mazor, CEO of Nobex, said: 

"The partnership between AudioBoom and Nobex will allow us to provide our thousands of radio station partners a complete solution available only to large radio networks until now: an online solution that provides both live and on demand content for their listeners. We are very excited to work with AudioBoom, and provide together the most comprehensive solution to our customers. We believe stations own more than just their content. They own the relationship with their listeners. Nobex Partners provides a mobile app that strengthens that relationship. We want the listener to engage with a station in the station's own app - with the brand the station has built and the listener trusts."

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About Audioboom (www.audioboom.com)

Audioboom Group plc is a SaaS based digital social media audio platform enabling the creation, broadcast and consumption of audio across multiple global media outlets. Audioboom works with some of the biggest names in broadcasting across sport, entertainment and current affairs to bring their content to millions of listeners worldwide via Facebook, Twitter and other media platforms.

The technology allows partners to embed playlists onto their sites and apps, use our mobile apps and functionality as listen again players and re-syndicate their content around the web.

Audioboom also allows the monetisation of audio via the dynamic insertion of pre and post roll advertising into content as a user is listening, allowing contemporary advertising selection, depending on content genre and geographic location of the user.

Audioboom has over 2,000 content partners, including the BBC, Telegraph, Guardian, CBS, Sky Sports, Premier League, Southern Cross Austereo, Reuters, CNBC, Universal andFox.