Audioboom Grp. Regulatory News (BOOM)

5 June 2014

Audioboom Group plc

("Audioboom")

New content partners: CBS and Sky Sports

Audioboom Group plc (AIM: BOOM), which owns Audioboo the digital social media audio platform, announces that CBS Radio Limited ("CBS") and Sky Sports Limited ("Sky Sports") have agreed to become major new content partners on Audioboom's social media platform.

CBS is one of the largest broadcast media organisations in the United States, reaching more than 72 million consumers nationwide every week. It owns and operates 126 radio stations in 27 markets, including the top ten stations as ranked by Nielsen Audio. Their sports coverage includes leading franchises such as Major League Baseball, the NFL, the NBA, and the National Hockey League.

CBS is in the process of setting up a full master and sub-channel structure with Audioboom, which will initially launch with two of their largest stations; New York's WFAN, the world's first 24-hour all-sports radio station, and KROQ, Los Angeles's biggest music station. It will then be rolled out across their entire portfolio of 126 stations in the United States. This will give up to 72 million US radio listeners access to the Audioboo platform and services.

Sky Sports operates multi-platform television services with access to over 10.5 million households across the UK and Ireland. Sky Sports is in the process of setting up a master Audioboo channel, with up to 40 additional sub-channels, covering the Premier League and all other major Sky Sports broadcasts. They will embed daily highlights from their channels, with a full 'listen again' service integrated into Skysports.com and push hundreds of audio items per day into the Sky Sports Twitter feed. This will give their 2.2 million Twitter followers and nearly 4 million Facebook fans daily access to the Audioboo social media platform. Sky Sports will also use Audioboom's auto-updating embedded players to record live from sports event and provide updates with presenters and sports stars during and after live sports events around the world.

Rob Proctor, CEO of Audioboom, commented, "CBS and Sky Sports are two of the world's biggest broadcasters and we are delighted they are using our technology and platform to further utilise and share their wonderful audio content. They are two of the most significant channel partners we have signed and are a great boost to the expansion of our sport and entertainment vertical audio markets.

"CBS also gives us fantastic reach and exposure in America which is a key and rapidly expanding market for us. Agreements with world class companies such as these illustrate the potential global reach of Audioboom as it continues to build momentum and become a major social media company."

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About Audioboo (www.audioboo.fm)

Audioboo, described as the audio equivalent of YouTube, is a Saas based digital social media audio platform enabling the creation, broadcast and consumption of audio across multiple global media outlets. Audioboo works with some of the biggest names in broadcasting across sport, entertainment and current affairs to bring their content to millions of listeners worldwide via Facebook, Twitter and other media platforms.

The technology allows partners to embed playlists onto their sites and apps, use our mobile apps and functionality as listen again players and re-syndicate their content around the web.

Audioboo also allows the monetisation of audio via the dynamic insertion of pre and post roll advertising into content as a user is listening, allowing contemporary advertising selection, depending on content genre and geographic location of the user.

Audioboo has over 2,000 content partners, including the BBC, various UK national newspapers, CBS, Sky Sports, Premier League, Southern Cross Austereo, Reuters, CNBC, Universal and Fox.