Audioboom Grp. Regulatory News (BOOM)

12 December 2014

Audioboom Group plc

("Audioboom")

Major media sales partnerships in UK and US

Audioboom (AIM: BOOM), the digital social media platform, announces that it has signed two major media sales partnerships with Global Radio (UK) and AdLarge Media (US), a major step towards the Company's goal of developing significant advertising revenues.

In the UK, Audioboom has entered into an exclusive media sales partnership with Global Radio, with its inventory being featured on the new DAX (Digital Advertising Exchange) platform, which allows media buyers a single purchasing point for Audio on Demand advertising. Global Radio will be directly representing Audioboom inventory across news, current affairs, politics and business, to all of the major media planning and buying agencies in the UK.

In the USA, Audioboom has signed a non-exclusive partner agreement with AdLarge Media, the fastest growing independent audio advertising sales company in America. AdLarge Media aims to connect national advertisers with consumers on nationally distributed Audio on Demand inventory via digital and mobile platforms.

The agreement with AdLarge Media will see them directly representing all of Audioboom's inventory across all content genres. Indeed the first campaign has already been booked for US auto insurance company Geico at $36,000, after only one day of the companies working together.

Rob Proctor, CEO of Audioboom, commented, "I am really excited by our latest media sales partnerships. To be working with two of the highest profile and most prolific media sales companies in the world, really demonstrates that Audioboom is on the way to achieving its goals of becoming a major global media company and delivering significant revenues." 

Cathy Csukas, Co-Founder & President of AdLarge Media, commented, "With the immense growth of on-demand spoken word content, we are thrilled to announce our new partnership with Audioboom. The targeting capabilities and reach that Audioboom offers gives our brand investors a unique opportunity to connect branded messaging with their core demographics."

Stuart Mays, Director of Commercial Strategy, DAX & Global Radio, commented, "I'm very pleased to count Audioboom as one of the earlier partners into DAX, the UK's biggest Digital Audio Exchange. DAX aims to bring together remarkable products and services in the digital audio space and provide advertisers and media agencies a simple access point to this burgeoning sector. The equivalent US market generates revenues of approximately $1.5bn and significant growth is predicted. The UK market is starting to grow rapidly with interest across most advertising categories and strong brands like Audioboom, with great content and growing audience numbers, will lead this sectors' growth."

About Audioboom (www.audioboo.com)

Audioboom Group plc is a SaaS based digital social media audio platform enabling the creation, broadcast and consumption of audio across multiple global media outlets. Audioboom works with some of the biggest names in broadcasting across sport, entertainment and current affairs to bring their content to millions of listeners worldwide via Facebook, Twitter and other media platforms.

The technology allows partners to embed playlists onto their sites and apps, use our mobile apps and functionality as listen again players and re-syndicate their content around the web.

Audioboom also allows the monetisation of audio via the dynamic insertion of pre and post roll advertising into content as a user is listening, allowing contemporary advertising selection, depending on content genre and geographic location of the user.

Audioboom has over 2,000 content partners, including the BBC, Telegraph, Guardian, CBS, Sky Sports, Premier League, Southern Cross Austereo, Reuters, CNBC, Universal and Fox.