Audioboom Grp. Regulatory News (BOOM)

23 April 2015

Audioboom Group plc

("Audioboom" or the "Company")

Appointment of Chief Financial Officer 

Audioboom (AIM: BOOM), the leading spoken-word audio on-demand mobile platform, announces the appointment of David McDonagh as Chief Financial Officer with effect from 18 May 2015.

Chartered accountant (FCA) David, who joins the Company from WideOrbit, a leader in premium broadcast technology and the largest sell-side processor of premium advertising in the world, covering a broad assortment of media, will report to CEO Rob Proctor for strategic financial planning, reporting and management of Audiboom's high growth strategy. Initially, he will not join the board of the Company, however he will play an important role in the board process.

Previously Mr McDonagh was Head of Finance for Apple iTunes S.a.r.l where he had operational as well as financial responsibilities and managed the marketing and royalty budgets for the iTunes Festival. Before that, he worked for 6 years at Apple including roles in Sales Operations, managing the iPod category. Subsequently, he was promoted to be responsible for Route to Market for Retail and iPhone. Whilst in this role he was involved in the successful EMEIA launch of the iPhone in 2007. He was headhunted in 2009 from Apple to be the EMEA Finance Director for Palm Inc, subsequently Hewlett Packard, to launch Palm in Europe. Earlier in his career he successfully delivered a robust financial platform to support the trade sale of iobox, a mobile internet start-up, to Telefonica for €230million, before promotion to Director of UK Finance where he took the commercial lead for developing the online and mobile business model.

Rob Proctor, CEO of Audioboom, said: "Given the growth prospects and growing complexity of our business, Audioboom is now in need of a high-calibre Chief Financial Officer and we are delighted that David has agreed to join us. He brings a depth of strategic and operational finance experience from private equity start-ups through to the best-known names in technology and innovation, including Apple, Hewlett Packard and Telefonica. David has a track record of delivering commercial results through his financial insight and business partnering skills."

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About Audioboom (www.audioboom.com)

Audioboom is the leading mobile, web and connected device platform for the very best spoken-word content in news, current affairs, business, entertainment and sports.

It operates a digital, on-demand, streaming audio platform enabling the creation, broadcast and consumption of audio across multiple global media outlets. Audioboom works with some of the biggest names in broadcasting across sport, entertainment and current affairs to bring their content to millions of listeners worldwide via Facebook, Twitter and other media platforms.

The technology allows partners to embed playlists onto their sites and apps, use our mobile apps and functionality as listen again players and re-syndicate their content around the web.

Audioboom also allows the monetisation of audio via the dynamic insertion of pre and post roll advertising into content as a user is listening, allowing contemporary advertising selection, depending on content genre and geographic location of the user.

Audioboom has over 2,400 active content partners, including the BBC, Telegraph, Guardian, CBS, Sky Sports, Premier League, Southern Cross Austereo, Reuters, CNBC, Universal and Fox.

Audioboom is using this platform to create the world's first aggregated audio content syndication and advertising network.