10 Dec 2021 14:00
Certain information contained within this Announcement is deemed by the Company to constitute inside information as stipulated under the Market Abuse Regulation (EU) No. 596/2014 ("MAR") as applied in the United Kingdom. Upon publication of this Announcement, this information is now considered to be in the public domain.
10 December 2021
Bidstack Group Plc
("Bidstack" or the "Company")
Bidstack secures deal with leading AAA game publisher
Bidstack Group Plc (AIM: BIDS), the native in-game advertising group, is pleased to announce an agreement with a leading, global AAA game publisher. The multi-year and multiple advertising format deal will give the Company the ability to place advertising across the publisher's mobile portfolio. The deal also gives Bidstack exclusivity to one of the world's largest sporting franchises.
This significant partnership reinforces Bidstack's global reach with inventory in key markets such as the US, the UK and EMEA. The genres are diversified across sports, life simulation, hyper-casual, racing, role-playing and open world and materially expands Bidstack's addressable audience.
James Draper, CEO of Bidstack, said
"Closing this deal has been years in the making which, when fully integrated into every game, will add considerable reach to our network. Agreeing a multi-year deal with one of the most successful game franchises on the planet is testament to our product, technology and commercial teams' work."
-ENDS-
Contacts
Bidstack Group Plc James Draper, CEO |
via Buchanan |
SPARK Advisory Partners Limited (Nomad) Mark Brady / Neil Baldwin / James Keeshan | +44 (0) 203 368 3550 |
Stifel Nicolaus Europe Limited (Joint Broker) Fred Walsh
|
+44 (0) 20 7710 7600
|
Buchanan Communications Limited Chris Lane / Stephanie Watson / Kim van Beeck bidstack@buchanan.uk.com |
+44 (0) 20 7466 5000 |
Notes to editors
About Bidstack
Bidstack is an advertising technology company which provides dynamic, targeted and automated native in-game advertising for the global video games industry across multiple platforms. Its proprietary technology is capable of inserting advertisements within video games. Bidstack's customers are games publishers and developers (on the supply side), and advertising agencies, brands and media-buying platforms (on the demand side).