BIDS.L Regulatory News (BIDS)

9 Feb 2006 07:00

ADDleisure PLC09 February 2006 ADDleisure Plc / Ticker: ADE.L / Index: AIM / Sector: Leisure 9 February 2006 ADDleisure Plc ('ADDleisure' or 'the Company') Agreement with Leading Leisure Operator, Mitchells & Butlers plc ADDleisure, the AIM traded company formed to develop products and services inthe health and leisure sectors, has, through its 50.2 per cent. owned subsidiaryDigital Plantation Limited ("Digital"), signed a five year licensing agreementwith Mitchells & Butlers plc, one of the UK's leading leisure operators, to rollout its intelligent booking system, Ez-Book, across the entire Hollywood Bowlestate. The agreement confirms the versatility and power of the Ez-Bookapplication, demonstrating that it is compatible to a range of sectors. Ez-Book allows Hollywood Bowl venues to maximise profitability whilst improvingcustomer service. Following successful trials at outlets in London, Leeds andBristol, Hollywood Bowl has become the first UK tenpin bowling operator to offeronline bookings. Mitchells & Butlers plc currently operates 24 Hollywood Bowlvenues throughout the UK. ADDleisure Director David Cummin said: "Ez-Book has been designed to improvethe efficiency of customer-facing businesses whilst facilitating cutting-edgebooking functionalities utilising both the web and SMS messaging. By offeringversatility to the operator and convenience to the consumer Ez-Book isgenerating significant interest and is already being used or trialled by anumber of spa operators, private health club chains and local authorities. Thesuccessful trial with Hollywood Bowl allows us to widen the application further." Mitchells & Butlers plc Senior Marketing Manager Paul Madden commented: "We aredelighted with the trial and the online booking service facilitated by Ez-Book.Online bookings now account for around 15% of the bookings taken at the trialbowling centres and we are looking forward to building on this figure as theservice is rolled out across the remaining Hollywood bowls." Ez-Book has been endorsed by several leading operators in the health spa andbroader leisure sector. The Company is continuing to widen the application ofthe software to operators in the retail and service sectors, which would benefitfrom efficient allocation of a limited number of resources and cutting-edgebooking functionality. ** E N D S ** Contacts Isabel Crossley St. Brides Media & Finance Ltd Tel: 020 7242 4477 Ben Margolis ADDleisure Plc Tel: 020 7449 1000 About ADDleisure plc • Floated on AIM in October 2004, ADDleisure Plc believes that theincrease in awareness of the importance of physical health has resulted in anopportunity to develop and promote new highly differentiated offerings to theleisure industry as a whole, as well as market fitness products and services tothe millions of people who want to remain healthy but do not belong to gyms. • It has made three initial investments in Fitbug Limited,Liberation Fitness Systems Limited (distributors of the Power Plate fitnessequipment) and Digital Plantation Limited (developers of Ez-Book intelligentbooking software). • The Company has a highly experienced management team, includingAllan Fisher, founder and former CEO of Holmes Place; David Turner, founder andformer director of LA Fitness plc; and David Cummin, founder and former directorof Membertrack Limited, a leading club membership software provider. This information is provided by RNS The company news service from the London Stock Exchange