Bango Regulatory News (BGO)

8 Feb 2008 07:00

Bango PLC08 February 2008 BANGO PLC ("Bango" or the "Company") Bango Launches Mobile Advertising and Marketing Product ID technology provides essential understanding of mobile visitors to enhance marketing effectiveness February 8th 2008 - Bango announces the immediate availability of BangoAnalytics, a new product that enables businesses of all sizes to get a betterreturn from their investment in marketing and advertising campaigns on themobile web. Unique technology captures valuable mobile-specific data aboutmobile users responding to campaigns and presents that data in an easy to useform to enable informed decision-making. With the mobile advertising market forecast to grow fast over the next few years- Gartner (IT) forecasts $11 billion in global revenue from mobile advertisingby 2011, up from less than $1 billion a year in 2007 - Bango is well positionedto capitalize on this growth. Bango Analytics measures the effectiveness of Google, Yahoo!, AdMob, JumpTap,Microsoft and the many other advertising and search marketing opportunitiesavailable on the mobile web. It is a widely held view within advertisingagencies that the inability to measure the effectiveness of mobile marketing isholding back investment. The new product overcomes the limitations of traditional web analytics byrecording mobile specific data about website visitors such as their country,network and handset type. It works for all mobile phones, without downloadingsoftware or changing the user experience. Bango's unique "digital fingerprint"technology assigns each user a persistent user identifier which enables preciseuser tracking without revealing any personal data. Businesses of all sizes get avaluable view on how their mobile website is performing, which marketingcampaigns are working and their total return on investment. Bango Analytics is a hosted service, available self service, free of charge forsmall scale use. As activity rises, Bango charges a usage-based monthly feestarting from £29 and rising with activity levels. Deep analysis of a typicalmobile advertising campaign can be provided for around 1-5% of the campaignbudget. "Mobile needs a better, more innovative way to provide accurate conversiontracking for mobile ads, and Bango Analytics promises to do just that byunderstanding how the mobile user connects to the internet," said FarhadDivecha, Managing Director of AccuraCast, a leading mobile search marketingagency. Ray Anderson, CEO of Bango, added, "We have positioned ourselves at the centreof the mobile web, interacting between the mobile networks, the contentproviders, the search engine operators, and the users of the mobile internet.This gives us a unique position as the custodian of a wealth of valuable dataabout visits to mobile websites. Bango Analytics will now enable owners ofmobile websites to access and use that data to be more effective in theirmarketing and advertising. This is key to driving the growth in traffic overthe mobile web." For further information visit www.bango.com/analytics or contact: Bango plc ICIS Limited Panmure Gordon (UK) LimitedTel. +44 1223 472777 Tel. +44 20 7651 8688 Tel. +44 20 7459 3600Ray Anderson, CEO Tom Moriarty Aubrey PowellPeter Saxton, CFO Caroline Evans-Jones Stuart Gledhill About Bango Bango delivers the technology that makes the mobile web simple for everyone. Byproviding a common integration point for brands, businesses and individuals,Bango removes the complexities that make the mobile web difficult to exploit. Through Bango, content providers see all users as a unified global community.Users easily discover and access the widest range of content. The world'sleading mobile operators partner with Bango to give their subscribers the widestchoice. Billing providers, search engines and advertisers are connected to awide range of content providers through Bango. Bango has offices in USA, UK and Spain and is quoted on the London StockExchange (AIM:BGO). Learn more at www.bango.com This information is provided by RNS The company news service from the London Stock Exchange