Bango Regulatory News (BGO)

19 Nov 2008 07:00



19 November 2008

Bango plc

("Bango" or the "Company")

Partnership Agreement

On 17th November 2008, Bango issued a press release relating to a partnership agreement with Adversitement (full text below). The agreement is consistent with Bango's continuing policy of partnering with organizations which can take Bango products to new customers in both the Payment and Analytics marketplaces.

Bango and Adversitement Partnership Combines Omniture web analytics with Bango's mobile analytics

Digital marketers benefit from a single console to see PC and mobile activity

Bango and Adversitement have joined forces to give digital marketers the ground breaking ability to access rich PC and mobile web metrics through one console, by combining Omniture's SiteCatalyst and Bango Analytics.

Adversitement, an e-marketing web analytics and customer intelligence specialist and Europe's largest authorized service partner of Omniture, is integrating Bango's mobile analytics service alongside Omniture's SiteCatalyst to present a complete and complimentary view for their clients. The solution enables companies with a truly digital marketing approach to maximize their return from both the PC and mobile web.

Digital marketers currently face the problem of setting up and using separate solutions for measuring their PC and mobile web activity. This is time consuming and complex with the need for in-house expertise. By bringing the two together, Adversitement offers a turnkey solution enabling clients to immediately start measuring both channels and seeing an integrated view of all activities with an ability to easily compare data.

"Providing a combined solution is a real need for our clients. We're excited to be able to meet this by providing Bango's best of breed mobile analytics solution and the leading analytics platform from Omniture in an easily accessible tool," said Matthijs Keij, Business Consultant at Adversitement.

Omniture's SiteCatalyst presents detailed web metrics to help review campaigns and website effectiveness. More recently this has expanded to include some mobile metrics which are complimented and extended by Bango's mobile analytics solution. Bango's technology enables individual identification of mobile visitors to provide an accurate visitor count, which can also be used by digital marketers to personalize their offering. Details such as network, country and device type are recorded to build a real picture of visitors to a mobile website, with mobile campaign analysis and conversion rate data helping to build a detailed picture of website performance and mobile marketing ROI.

"We see many companies with PC websites who are embracing mobile as a key element of their marketing strategy. These metrics sit perfectly together to standardize the use of web analytics and the analysis of campaign performance across channels. This helps to monitor integrated campaigns and provide a direct comparison of ROI and conversion rates between PC and mobile web," said Anil Malhotra, SVP Marketing & Alliances at Bango.

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About Bango

Bango delivers the technology that makes the mobile web simple. Bango created the world's first global exchange for the mobile web. By providing a common integration point for brands, businesses and individuals, Bango removes the complexities that make the mobile web difficult to exploit.

More businesses are now launching a mobile web presence so they can engage directly with their consumers anytime and from anywhere. Through a common integration point, Bango makes it easy for them to drive traffic to a mobile website, understand who the visitors are, track marketing campaigns and collect payment for digital content world-wide.

Bango is quoted on the London Stock Exchange (AIM:BGO). Learn more at www.bango.com