Bango Regulatory News (BGO)

23 Oct 2007 12:05

To help the mass market take full advantage of a low cost, mobileweb presence, Bango today introduced the Bango Boosted API so mobilesite building tools can automatically provide the ability to chargefor content. £ mobiSiteGalore (www.mobisitegalore.com) from Akmin Technologies isthe first site building tool to integrate with the Bango Boosted APIsand add Bango functionality to its core product. The services willalso be available to users of site.mobi, the dotMobi site-buildingtool powered by mobiSiteGalore. £ "Bango Boosted is part of our mission to make the mobile websimple by making the experience of developing and launching a mobilewebsite more in line with the experience of building a PC webpresence," said Trevor Goldberg, VP of Strategic Partners at Bango."When anyone selects a Bango-Boosted development tool, they gain animmediate advantage by being able to collect money for content soldfrom their site." £ Bango powered sites get more traffic and make more money, butuntil now, anyone building a mobile site had to visit www.bango.com toget these added benefits. Now, site building tools can use the Bangosecure web services interface to provide this Bango value add directlyfrom their own site building tool. £ "The integration effort required has been extremelystraightforward and we are now able to offer customers of our sitebuilding platform additional benefits based on Bango's well proventechnology," said Srikanth S, VP of Technology at Akmin Technologies,which will make Bango functionality available to its existingmobiSiteGalore licensees, primarily domain name registrars. £ "Making mobile commerce easy to deploy is sure to encourage thegrowth of both on-deck and off-deck content. dotMobi is excited tooffer this functionality to businesses of all sizes who are looking todo business on the mobile web," said David Ryder, VP of Sales andMarketing of dotMobi, the company behind the .mobi domain. £ Bango Boosted automatically activates entry level Bangofunctionality for any mobile website. The website owner can add morefunctionality when they are ready. Visit Bango this week at CTIA,booth #1249 or www.bango.com to learn more. £ About Bango £ Bango delivers the technology that makes the mobile web simple foreveryone. Bango created the world's first global exchange for themobile web. By providing a common integration point for brands,businesses and individuals, Bango removes the complexities that makethe mobile web difficult to exploit. Bango has offices in USA, UK,Spain and Germany and is quoted on the London Stock Exchange(AIM:BGO). Learn more at www.bango.com Copyright Business Wire 2007