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Pin to quick picksBango Regulatory News (BGO)

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Bango announces new platform deal

19 Apr 2022 07:00

RNS Number : 4733I
Bango PLC
19 April 2022
 

BANGO PLC

 

("Bango")

 

Bango Platform deployed by T-Mobile to deliver third-party products and services to customers

 

19 April 2022, Cambridge UK - Bango (AIM:BGO), the data-driven commerce company, today announces a new agreement to support T-Mobile US third-party services and offers for customers with the Bango Platform. Bango enables T-Mobile to rapidly and cost effectively scale-up value-added-service offerings, giving customers choice and value across a growing range of subscription products and services. With this new agreement, a majority of US telco customers will now be served through Bango technology.

By standardizing on the Bango Platform, telcos are able to offer a wide variety of digital products and services to their customers. Customers benefit from a choice of products that can be easily selected, managed and enjoyed through their wireless provider. Bango technology provides fast time-to-market, higher conversion of promotional offers, and powerful merchandizing tools that attract new customers and keep existing subscribers happy and engaged.

"T-Mobile changed the wireless industry by putting customers first, and we are delighted to partner with a true innovator in the telecoms world to help them deliver even more customer benefit," said Paul Larbey, Bango CEO. "By providing a powerful platform for offers and bundles, Bango enables telcos to build strong merchant relationships that increase customer engagement."

Guillermo Escofet, principal analyst at global media research company Omdia, said, "Telcos want to deliver go-to platforms for all things digital for their customers. Bundling compelling third-party digital media and lifestyle services with their customers' subscription plans is an effective way of differentiating. For telcos wanting to smoothly partner with a wide array of digital media brands - and for digital media brands wanting to partner with different telcos across different territories - it has become essential to use the services of platforms like Bango."

 

Contact Details:  

  

Bango PLC  

Liberum Capital

Tel. +44 1223 617387 

E. investors@bango.com 

Tel. +44 20 3100 2000

 

 

Paul Larbey, CEO

Anil Malhotra, CMO 

Rebecca Jamieson, IR

Cameron Duncan

James Greenwood 

Ed Phillips

Will King

 

 

About Bango

 

The world's largest online merchants, including Amazon (NASDAQ: AMZN), Google (NASDAQ: GOOG) and Microsoft (NASDAQ: MSFT), use Bango technology to acquire more paying users. 

 

Bango has developed unique purchase behavior technology that enables millions more users to buy the products and services they want, using innovative methods of payment including carrier billing, digital wallets and subscription bundling. Bango harnesses this purchase activity into valuable marketing segments, called Bango Audiences. Merchants use these audiences to target their marketing at paying customers based on their purchase behavior. Better targeting increases spend through the Bango payments business, in turn generating more data insights, creating a powerful virtuous circle that drives continuous growth. Everyone connected to the Bango Platform thrives as the virtuous circle grows. 

 

Bango, the technology behind every payment choice. For more information, visit www.bangoinvestor.com

 

This information is provided by Reach, the non-regulatory press release distribution service of RNS, part of the London Stock Exchange. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com.Reach is a non-regulatory news service. By using this service an issuer is confirming that the information contained within this announcement is of a non-regulatory nature. Reach announcements are identified with an orange label and the word “Reach” in the source column of the News Explorer pages of London Stock Exchange’s website so that they are distinguished from the RNS UK regulatory service. Other vendors subscribing for Reach press releases may use a different method to distinguish Reach announcements from UK regulatory news.RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy.
 
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