Bango Regulatory News (BGO)

27 Mar 2007 12:05

Bango, a leading player in the mobile web marketplace, todayintroduced a new service, called Bango 2Go, which is a simple, costeffective way for brands and content providers to launch a presence onthe mobile web. The new service - the first of its kind in the world -takes the guesswork out of participating in what industry analystscall the next Internet "gold rush." £ "Brands recognize the power and reach of the mobile web but havehad trouble navigating the complex landscape of the mobile world,"said Ray Anderson, CEO of Bango. "With Bango 2Go brands areup-and-running in just one step." £ Bango has streamlined the process by combining its powerful mobileweb technology with a wide range of site development skills providedby its partners. With Bango 2Go, content providers and mainstream PCbrands - large and small - get mobile website building, hosting,traffic generation, monitoring and a global payment service. Brandssimply visit www.bango.com to get started and Bango manages the rest: £ -- Bango's leading partners, selected for their expertise, handle building and hosting the mobile websites. £ -- Traffic is generated through partnerships with mobile search providers including Google and Yahoo! plus a range of operator search solutions. Using Bango tools, brands drive traffic from their PC websites to the new mobile site. £ -- Mobile website activity is monitored with Bango Vision, which provides unique tracking technology that makes it simple to identify visitors, understand their browsing habits and personalize their mobile web experience. £ -- Bango supplies the world's leading mobile payment solution, giving brands who want to monetize mobile traffic the simplest way to integrate and comply with all the best billing channels world-wide. £ The service costs $4,995 to set up, with monthly fees as low as$1,395 for hosting, the Bango Service (billing, tracking, traffic,info) and ongoing maintenance. £ Bango will demonstrate the Bango 2Go service at CTIA Wireless2007, March 27-29, Orlando, FL. Visit the Bango booth #575 orwww.bango.com for more details. £ Many of the world's leading commercial mobile businesses alreadydepend on Bango to drive millions of dollars of revenue from mobilecontent. These include global brands such as News Corporation, WorldWrestling Entertainment, Discovery Mobile and MTV. Businesses of allsizes use Bango to engage directly with their consumers on the mobileweb with smaller, niche content providers forming the long tail ofbusinesses moving to the mobile web. £ About Bango £ Bango delivers the technology that makes the mobile web simple foreveryone. Bango created the world's first global exchange for themobile web. By providing a common integration point for brands,businesses and individuals, Bango removes the complexities that makethe mobile web difficult to exploit. £ Through Bango's global exchange, content providers see all usersas a unified global community. Users easily discover and access thewidest range of content and the world's leading mobile operator'spartner with Bango to give their subscribers the widest choice.Billing providers, search engines and advertisers are automaticallyconnected to content providers in Bango's global exchange. £ Bango has offices in USA, UK, Spain and Germany and is quoted onthe London Stock Exchange (AIM:BGO). Learn more at www.bango.com. Copyright Business Wire 2007