Brave Bison Regulatory News (BBSN)

 Brave Bison Group plc

("Brave Bison" and the "Company")

Issue of Equity and Total Voting Rights

Brave Bison, the next-generation marketing and technology partner for global brands, confirms that further to the announcement made on 25 June 2025, the Company will issue such minimum number of additional Excess Ordinary Shares so that the aggregate nominal value of the Ordinary Share capital of the Company is exactly divisible by 20.

The Company confirms that application has been made to the London Stock Exchange for 3 Ordinary Shares of 0.1 pence each in the Company to be admitted to trading on AIM. Admission of the 3 Ordinary Shares is expected to become effective at 8.00 a.m. on 11 July 2025 ("Admission"). 

The Ordinary Shares will rank pari passu in all respects with the Existing Shares and will rank in full for all dividends and other distributions declared, made or paid on the Ordinary Shares after Admission.

Total Voting Rights

Following Admission, and ahead of the Share Consolidation taking effect, the total issued capital of the Company will consist of 1,333,585,400 Ordinary Shares with voting rights.

The Company does not hold any Ordinary Shares in treasury. Therefore, the total number of voting rights in the Company following Admission will be 1,333,585,400 and this figure may be used by shareholders in the Company as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the share capital of the Company under the FCA's Disclosure and Transparency Rules.

Capitalised terms not defined in this announcement have the meanings given to them in the Company's announcement dated 25 June 2025.

For further information please contact: 

Brave Bison Group plc via Cavendish

Oliver Green, Executive Chairman

Theo Green, Chief Growth Officer 

Philippa Norridge, Chief Financial Officer 

Cavendish Capital Markets Tel: +44 (0) 20 7220 0500

Nominated Adviser & Broker 

Ben Jeynes / Teddy Whiley / Elysia Bough - Corporate Finance

Michael Johnson / Sunila de Silva - ECM

Sodali & Co Tel: +44 (0) 79 3535 1934

PR Adviser

Elly Williamson

Pete Lambie

About Brave Bison  

Brave Bison is a marketing and technology partner for global brands. The Company has operations across eight countries including the UK, India, Australia and Egypt. The Group operates through three integrated divisions: Brave Bison, SocialChain and Sport & Entertainment.

The Brave Bison division provides performance-led digital marketing services and advertising technology. Its offering is underpinned by proprietary tools including AudienceGPT, an AI-driven audience segmentation platform, and AdStudio, which automates the creation of high-performing advertising content for social platforms. The division partners with brands to activate campaigns across major digital platforms such as Google, Meta and TikTok.

SocialChain, acquired and integrated in early 2023, is Brave Bison's creative and social strategy division. It provides consultancy, content production and influencer marketing services focused on helping brands grow through social-first approaches. SocialChain has established itself as a leading voice in the industry through its SocialMinds podcast and event platform, which features guests from major organisations including the BBC, Booking.com and Monzo.

The Sport & Entertainment division owns and operates a portfolio of social media channels and partners with global sports federations and rights holders to develop digital strategies and monetise audiences. Clients include the PGA Tour, US Open, Ryder Cup and Le Mans. In January 2025, Brave Bison completed the acquisition of Engage, a specialist sports marketing agency with operations in London, Dubai, India and Australia. Engage strengthens Brave Bison's capabilities in digital content and channel management for high-profile sports properties, including Formula 1, the ICC, and Real Madrid.

Since 2020, Brave Bison has completed two platform acquisitions and five bolt-on acquisitions, all of which have been integrated into a single operating platform with centralised functions covering technology, operations, sales, marketing, HR and finance. In April 2025, Brave Bison acquired The Fifth, an award-winning influencer marketing agency owned by News Corp. The Fifth has since been integrated into SocialChain, enhancing the Group's capabilities in influencer marketing and social strategy.