Brave Bison Regulatory News (BBSN)

Brave Bison Group plc

("Brave Bison" or "the Group")

Brave Bison launches partnership with UNRULY

Brave Bison Group plc (BBSN), the social video company, has launched a partnership with UNRULY (the "Partnership"), the video marketplace.

Brands are relying on data driven techniques and insights to inform strategy, ideation and distribution of social video campaigns more than ever before. With this in mind, the Partnership, launched at Advertising Week Asia this week, creates a unique proposition for brands across APAC.

Brave Bison and UNRULY have been working independently on many of the same brand campaigns over the last four years across the Asia-Pacific market, including campaigns for All Nippon Airways, Shell and Proctor and Gamble. Now, as partners, UNRULY will provide the data and insights while Brave Bison will provide the creative ideation and production, coupled with a wide influencer network.Claire Hungate, CEO of Brave Bison commented: "Partnering with Unruly was a completely natural fit. Both our businesses have the same end-to-end strategic approach to social video campaigns and we offer complementary elements of this kind of campaign. Together we bring something unique to the market; creativity and data working together from the start. As the social video space becomes more and more crowded, it's imperative that data and creativity sit side by side to enable targeted and effective brand messaging."

Phil Townend, Chief Creative Officer at UNRULY commented: "Unruly has been pioneering the power of social video since our inception back in 2006, advocating brand storytelling which users choose to watch and share. Brave Bison embody this spirit of creativity, and craft powerful, emotive videos which are proven to drive results for big blue-chip brand partners. Now advertisers have a trusted end to end solution which combines best in class creativity, programmatic activation and measurement as they seek to reconnect with consumers at a human level."

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About Brave Bison

Brave Bison is a social video company, proudly working with some of the biggest brands and most followed YouTube and Facebook talent in the world. Clients include P&G, Shell, PGA Tour, and Hyundai.

Brave Bison makes it simple for content owners, creators, brands, publishers and platforms to unlock the value of online video, whether on a licensed, ad-funded, direct to consumer or paid placement basis.

The business is based in two regions - Europe, with headquarters in London; and APAC, with offices in Singapore.

About Unruly

Unruly is the video marketplace you can trust to move people, not just reach people.

Unruly helps the world's biggest advertisers engage global audiences by harnessing the power of ourdata-powered video marketplace, UnrulyX, on brand-safe, premium sites, while helping top publishers better monetise their audiences. Their superpower is emotional testing and targeting via UnrulyEQ which leverages over a decade of video data and almost 2.2 million viewer reactions to videos to provide deep analysis of metrics that matter, enabling us to deliver better targeting and higher campaign ROI at scale.

Unruly was founded in 2006 with a mission to transform advertising for the better. We're passionately committed to encouraging and celebrating diversity and wellbeing through our inclusive and nurturing company culture.

Unruly was acquired by News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) in 2015 and now has over 350 Unrulies doing amazing things across more than 20 locations worldwide.