British American Tobacco Regulatory News (BATS)

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

 Holly Keller Koeppel

2

Reason for the notification

a)

Position/status

Non-Executive Director

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

British American Tobacco p.l.c.

b)

LEI

213800FKA5MF17RJKT63

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Deferred Stock Units ("DSUs") tracking the value of British American Tobacco p.l.c. American Depositary Shares ("ADSs") in accordance with the terms of the Reynolds American Inc. Amended and Restated Deferred Compensation Plan.

N/A because the transaction relates to financial instruments linked to the issuer's ADSs.

b)

Nature of the transaction

Credit of additional DSUs by reference to the value of dividends declared on the ADSs underlying the DSUs.

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

611.96

$Nil

e)

Date of the transaction

2025-02-03

f)

Place of the transaction

Outside a trading venue