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Last checked at 
14 Jan 2016 07:00
14 January 2016
ASOS plc ("the Company")
Global Online Fashion Destination
Trading Statement for the four months ended 31 December 2015
Four months to 31 December | ||||
£m1 | 2015 | 2014 | Increase | CCY2 Increase |
UK retail sales | 206.2 | 165.5 | 25% | 25% |
US retail sales | 49.7 | 34.9 | 42% | 35% |
EU retail sales | 111.0 | 86.3 | 29% | 40% |
ROW retail sales | 80.0 | 78.5 | 2% | 13% |
International retail sales | 240.7 | 199.7 | 20% | 28% |
Total retail sales | 446.9 | 365.2 | 22% | 27% |
Total group revenue3 | 459.7 | 374.7 | 23% | 27% |
1All numbers subject to rounding
2On constant exchange rate basis
3Includes retail sales, delivery receipts and third party revenues
Four months to 31 December 2015 highlights
· Retail sales up 22% (UK retail sales +25%, International retail sales +20%)
· International retail sales 54% of total (55% last year)
· Retail gross margin down c.40bps
· 10.7 million active customers4 at 31 December 2015 (+18% year on year)
· Strong balance sheet and cash position
4Defined as having shopped in the last 12 months
Nick Beighton, CEO, commented:
"We have traded well through peak and are continuing to invest in the future growth of the business. We are on track with our plans for the year as a whole.
Retail sales for the four months to 31 December 2015 grew by 22% (+27% on a constant currency basis) in line with expectations. We had record sales over cyber weekend in late November and have seen further growth in average order frequency, average basket value and number of orders, alongside an acceleration in active customer growth to +18%.
UK growth remained strong at +25% and our improved international sales growth of 20% (+28% on a constant currency basis) was underpinned by our continued price investments, further deployment of our zonal pricing tool and continued strong full price sales mix. As a result the retail gross margin declined by a net 40bps.
We are progressing well with our warehouse and technology investments and in December construction began on our EuroHub 2 facility."
Analyst/Investor conference call:
ASOS will be hosting a conference call for analysts and investors at 7:45am (UK Time) today. Please call Guy Scarborough at Instinctif Partners for dial-in details on 020 7457 2047 or email guy.scarborough@instinctif.com. A recording of this conference call will be available on the ASOS Plc investor centre website later today: http://www.asosplc.com/investors.aspx
Photography:
Latest photography will be available at: http://www.asosplc.com/media/image-library.aspx
For further information:
ASOS plc | Tel: 020 7756 1000 |
Nick Beighton, Chief Executive | |
Helen Ashton, Chief Financial Officer Greg Feehely, Director of Investor Relations | |
Instinctif Partners |
Tel: 020 7457 2020 |
Matthew Smallwood / Justine Warren / Guy Scarborough |
|
JPMorgan Cazenove |
Tel: 020 7742 4000 |
Michael Wentworth-Stanley / Caroline Thomlinson | |
Numis Securities | Tel: 020 7260 1000 |
Alex Ham / Luke Bordewich |
Background note
ASOS is a global fashion destination for 20-somethings. We sell cutting-edge fashion and offer a wide variety of fashion-related content, making ASOS.com the hub of a thriving fashion community. We sell over 80,000 branded and own-brand products through localised mobile and web experiences, delivering from our fulfilment centres in the UK, US, Europe and China to almost every country in the world.
We tailor the mix of own-label, global and local brands sold through each of our nine local language websites: UK, US, France, Germany, Spain, Italy, Australia, Russia and China.
ASOS's websites attract 114 million visits per month (December 2014: 98 million) and as at 31 December 2015 had 10.7 million active customers1 (31 December 2014: 9.1 million), of which 4.2 million were located in the UK and 6.5 million were located in our international territories (31 December 2014: 3.7 million in the UK and 5.4 million internationally).
1Defined as having shopped in the last 12 months
www.asos.com
www.us.asos.com
www.asos.fr
www.asos.de
www.asos.es
www.asos.it
www.asos.com/au
www.asos.com/ru
www.asos.com/cn
m.asos.com
marketplace.asos.com
www.likes.asos.com
Appendix 1 - Retail sales growth by period1 in sterling
Year ending 31 August 2016
£m2 | P11 | YOY% | P21 | YOY% | P31 | YOY% | P41 | YOY% | 2015/16 YTD | YOY%
|
UK retail sales | 206.2 | 25% | 206.2 | 25% | ||||||
US retail sales | 49.7 | 42% | 49.7 | 42% | ||||||
EU retail sales | 111.0 | 29% | 111.0 | 29% | ||||||
ROW retail sales | 80.0 | 2% | 80.0 | 2% | ||||||
International retail sales | 240.7 | 20% | 240.7 | 20% | ||||||
Total retail sales | 446.9 | 22% | 446.9 | 22% |
Year ending 31 August 2015
£m2 | P11 | YOY% | P21 | YOY% | P31 | YOY% | P41 | YOY% |
2014/15 | YOY% |
UK retail sales | 165.5 | 24% | 65.9 | 36% | 158.4 | 27% | 84.1 | 29% | 473.9 | 27% |
US retail sales | 34.9 | 8% | 19.6 | 35% | 44.5 | 43% | 20.5 | 41% | 119.5 | 29% |
EU retail sales | 86.3 | (1%) | 49.9 | 24% | 105.8 | 21% | 52.0 | 26% | 294.0 | 15% |
ROW retail sales | 78.5 | (5%) | 35.8 | 7% | 77.3 | (2%) | 40.9 | 3% | 232.5 | (1%) |
International retail sales | 199.7 | (1%) | 105.3 | 19% | 227.6 | 16% | 113.4 | 18% | 646.0 | 11% |
Total retail sales | 365.2 | 9% | 171.2 | 25% | 386.0 | 20% | 197.5 | 23% | 1,119.9 | 17% |
Year ending 31 August 2014
£m2 | P11 | YOY% | P21 | YOY% | P31 | YOY% | P41 | YOY% | 2013/14 | YOY% |
UK retail sales | 133.7 | 37% | 48.4 | 21% | 125.1 | 44% | 65.0 | 27% | 372.2 | 35% |
US retail sales | 32.3 | 28% | 14.5 | 41% | 31.0 | 13% | 14.5 | 0% | 92.3 | 19% |
EU retail sales | 87.3 | 69% | 40.3 | 57% | 87.4 | 36% | 41.4 | 16% | 256.4 | 44% |
ROW retail sales | 82.4 | 19% | 33.5 | 3% | 78.6 | (1%) | 39.9 | (4%) | 234.4 | 5% |
International retail sales | 202.0 | 38% | 88.3 | 29% | 197.0 | 15% | 95.8 | 4% | 583.1 | 22% |
Total retail sales | 335.7 | 38% | 136.7 | 26% | 322.1 | 25% | 160.8 | 12% | 955.3 | 27% |
1 Periods are as follows:
P1: four months to 31 December
P2: two months to 28/29 February
P3: four months to 30 June
P4: two months to 31 August
2 All numbers subject to rounding
Appendix 2 - Retail sales growth by period1 at constant currency
Year ending 31 August 2016
£m2 | P11 | YOY% | P21 | YOY% | P31 | YOY% | P41 | YOY% | 2015/16 YTD | YOY% |
UK retail sales | 206.2 | 25% | 206.2 | 25% | ||||||
US retail sales | 49.7 | 35% | 49.7 | 35% | ||||||
EU retail sales | 111.0 | 40% | 111.0 | 40% | ||||||
ROW retail sales | 80.0 | 13% | 80.0 | 13% | ||||||
International retail sales | 240.7 | 28% | 240.7 | 28% | ||||||
Total retail sales | 446.9 | 27% | 446.9 | 27% |
Year ending 31 August 2015
£m2 | P11 | YOY% | P21 | YOY% | P31 | YOY% | P41 | YOY% |
2014/15 | YOY% |
UK retail sales | 165.5 | 24% | 65.9 | 36% | 158.4 | 27% | 84.1 | 29% | 473.9 | 27% |
US retail sales | 34.9 | 9% | 19.6 | 25% | 44.5 | 31% | 20.5 | 31% | 119.5 | 22% |
EU retail sales | 86.3 | 6% | 49.9 | 34% | 105.8 | 37% | 52.0 | 41% | 294.0 | 26% |
ROW retail sales | 78.5 | 1% | 35.8 | 13% | 77.3 | 4% | 40.9 | 13% | 232.5 | 6% |
International retail sales | 199.7 | 4% | 105.3 | 25% | 227.6 | 23% | 113.4 | 28% | 646.0 | 17% |
Total retail sales | 365.2 | 12% | 171.2 | 29% | 386.0 | 24% | 197.5 | 28% | 1,119.9 | 21% |
Year ending 31 August 2014
£m2 | P11 | YOY% | P21 | YOY% | P31 | YOY% | P41 | YOY% | 2013/14 | YOY% |
UK retail sales | 133.7 | 37% | 48.4 | 21% | 125.1 | 44% | 65.0 | 27% | 372.2 | 35% |
US retail sales | 32.3 | 28% | 14.5 | 45% | 31.0 | 24% | 14.5 | 10% | 92.3 | 25% |
EU retail sales | 87.3 | 60% | 40.3 | 55% | 87.4 | 41% | 41.4 | 24% | 256.4 | 45% |
ROW retail sales | 82.4 | 27% | 33.5 | 15% | 78.6 | 12% | 39.9 | 4% | 234.4 | 15% |
International retail sales | 202.0 | 39% | 88.3 | 34% | 197.0 | 25% | 95.8 | 13% | 583.1 | 28% |
Total retail sales | 335.7 | 38% | 136.7 | 30% | 322.1 | 31% | 160.8 | 18% | 955.3 | 30% |
1 Periods are as follows:
P1: four months to 31 December
P2: two months to 28/29 February
P3: four months to 30 June
P4: two months to 31 August
2 All numbers subject to rounding
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