A contrarian pick17 Jul 2020 10:07
Finally, as a perhaps contrarian pick, I think Boohoo (LSE: BOO) could be a fantastic buy-and-hold investment. The company has stumbled upon difficult times recently regarding working conditions, and its share price has tanked as a result. However, the company has since pledged to raise standards. Hence, its brand may not be affected poorly over the long term.
Boohoo’s popularity, especially among young people, should not be underestimated and the underlying business strategy is extremely effective. In fact, I think there’s plenty more room for the company to grow over the coming years. Consequently, I see the share price pullback as an opportunity to buy at a discount.
Ultimately, each of these small-cap stocks boasts huge upside potential over the long term, in my eyes. As such, I reckon they justify their place among the best UK shares to buy and hold in a post-pandemic world.
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