“The opportunity is substantial”30 May 2023 18:40
“In the latest in our Smart Small Caps series, Jemma Slingo talks to Octopus Investments about why M&C Saatchi has turned a corner…
The shares have yet to recover from the 2019 scandal, which involved overstated revenues and understated costs. However, things are on the up – at least according to Richard Power, head of the quoted smaller companies team at Octopus Investments.
“It has got its mojo back,” he said. “But people are still looking in the rearview mirror.”
Power is enthusiastic. “For the rating it’s on today, and the growth it’s likely to achieve over the next five years, have we got an investment that’s likely to achieve quite significant returns? Absolutely. And I say that acknowledging that we could well see some headwinds in the next 12 or 18 months. At the entry point today, the opportunity is substantial.
Five years feels like a long time for a company with a history of volatility. However, the group is responding well to the new management team, and feels significantly more dynamic than it did a few years ago. The market doesn't seem to have clocked this, and despite its expertise in brand-building, M&C Saatchi is often still portrayed as outdated and slow-moving. Things could be about to change.”
https://www.investorschronicle.co.uk/news/2023/05/30/the-poster-child-of-advertising-is-back-on-investor-s-radars/