Defenx 202010 Jun 2019 09:19
Defenx 2020 strategy
Following the challenges of 2017, the Board is now looking to develop further its strategic plan, Defenx 2020, which aims to refocus sales from B2B2C distributors to selling our relaunched products, which are building on our existing cloud backup products, in a compound model of Software-as-a-Service to smaller customers and direct sales to large corporates and the public sector.
The revised product suite we are developing, with the technical support of BV Tech, has the following key features:
· EU based, General Data Protection Regulation ("GDPR") compliant, data storage;
· Integrated security (1st line of defence);
· Automated backup (2nd line);
· Flexible, scalable storage solutions;
· Competitive pricing; and
· White-labelling to reflect a customer's own branding.
Gartner Inc estimate that the Western European security & storage market will grow to €3.7 billion in 2019, largely driven by ongoing GDPR compliance. While the major players - Amazon Web Services, Google, Microsoft - dominate the market, the Board strongly believes there is space in the market for niche players such as Defenx.