RE: Georgie porgie18 Nov 2021 12:55
Baz
It may give Alba some quick cash but it is unlikely to maximise the real value of this gold. As we know already, Welsh gold is special, it also has probably one of the worlds most famous brands associated with it, the UK Roy....al Fam......ily who we are told have used it for wedding rings.
I would suggest that the first kg of the gold is marketed at the very high end jewellers throughout the world. To be distributed/supplied on the basis of client (Jewellers orders from customers ) call-off orders. This end of the jewellery trade has very high margins that could be tapped into, the rings are often made to order and are crafted for the specific customer.
Another product that can be marketed in a similar way is commemorative coins, the Royal Mint and some of the other Mints produce collector coins all the time. It is big business. Jersey, Gibraltar and others use the Queens head on one side of their coinage. Good processing producing a quality product will sell at a premium. It is all about identifying your markets and with gold targeting the high margin activities/products/businesses.
Obviously there is an additional cost accessing these business areas but once the links and contacts have been created they are then there for the future kg's of gold that hopefully Alba will be producing.
They've got to mine/extract that 1st Kg of gold, by doing so they open up a whole host of opportunities. I really hope that the company takes a long term view and that it looks for niche markets with high margins, uses it advertising advantages to the maximum and targets those who want a prestigious product.
Wolves