RE: Returns Are Significant22 Apr 2023 20:17
People Power - my point is simply that returns are problem for the whole of online shopping. Can you prove that returns are any more of an issue for Boohoo than they are for ASOS or Shein? It's an accepted cost of the business. Do you know how Boohoo process returns? Boohoo have spent millions in automation and repacking/bagging can take seconds with a 3D machine.
For the love of god revenue and sales are the same thing.
While you are banging on with your returns narrative you are completely ignoring the positives form the latest trading update:
· Gross margin for the period of 49.7% is broadly in line with expectations, and expected to improve year on year in P4 with a reduction in markdown activity anticipated compared to the same period last year
· Inventory continues to be tightly controlled, with improving speed and flexibility within our global supply base and inventory significantly reduced, down 27% year on year
· Improvements in cash generation through tighter inventory management, cost control and an improved working capital cycle
· Successful launch of automation in the Group's distribution centre in Sheffield, with improvements to efficiency ramping up over the coming months in line with expectations
· Progress continues to be made with our US distribution centre, driving a step change in our customer proposition, expected to launch with a phased approach over 2023 and early 2024