RE: Womens soccer Euros28 Jul 2025 18:01
I've added too; what an opportunity!
STV is no longer as comparable to ITV as it used to be.
STV Group did not have the broadcasting rights for the recent UEFA Women's Euros 2025, as well as not having the upcoming Men's World Cup 2026 and Women's World Cup 2027. These rights have been acquired by ITV and BBC Sport, which are jointly covering these major events. Given the recent high viewing figures and sustained public interest, these tournaments are essential for advertisers, and ITV holds a significant advantage.