RE: Dividend10 Apr 2018 13:15
"Never sell at a loss ...", I fear stubbornness is a losing strategy. When the facts change, I change my mind ... to paraphrase a well know quote. Either way, IMHO, ITV is old tech and its business model is no longer viable compared to where it was 5-10 years ago. It does not compete in the new digital media marketplace effectively, and whilst it has value in its production side (content), the rest is burning through cash with no prospect of a decent return. Whilst I recognise that the share price may rise a few pence on a good day, I believe that there is far more risk to the downside, than the upside. The Market has been telling us this for two years, as the share price has gradually and consistently declined. As for the much discussed hope (prayers) for a bid, I wouldn't have thought that anyone would be interested in the whole, at anywhere near the current share price. Of course, my personal view.