RE: two worth following29 May 2019 18:00
Hi EB,
I agree with you and the team they've put in place is amazing. I'm only pointing out that there don't seem to be any independent advertisers raving online about the ROI they're getting from BIDS campaigns. Of course BIDS will talk things up, I'd expect nothing else.
Add into that the fact that there are plenty of gamers finding the ads really intrusive and I'd say it's fair to raise a note of caution. My son is 17, loves the xbox but hates the ads.
If you do a search for something along the lines of "football manager annoying ads" you'll see what I mean - people moaning about the ads ruining the immersive experience and asking how to turn them off. That makes me think there's a chance you'll end up with a proportion of gamers paying a premium to the gaming companies to access ad free games.
This is no deramp, I've done very well here and continue to hold for a free ride but it might not all be blue sky ahead.
GLA