RE: OPPOSITE TO LAST RESULTS11 Jan 2021 18:23
Boo is the closest i could find as a growth "tech" style share in the UK market.
I thought the US Tech bubble was vastly inflated, although i would have made a shed load more than i have so far if i'd pitched into the usual suspects. Still think the tech bubble will pop as we come out of covid and from a cyclical perspective money moves into the depressed sectors such as retail.
There was very little like boo when i looked around the UK. AO world ok, but having spent a few years in that industry, the margins are paper thin and struggle when there are recession as big ticket items drive growth - Euro 2021, lots of new 75" OLED tvs pls.....
I also thought the UK markets had simply lagged behind US and Asia with the Brexit hang up and the FTSE made up of legacy stocks.
I've stuck with Boo, traded in and out of a couple of the dips to increase my holding and will trade out again once it gets to my target or i see a better opportunity. I still see a combination of Minerals, Oil, banking as giving a decent uplift this year. Boo's model is a simple one but bloody difficult to get right. They have done lots right, using influencers, investing in highly visual locations and making the product ridiculously value led and accessible
The most intriguing stat for me in the trading update will be how the integrated brands have performed over the first key season for them, how many new customers they have acquired and which markets they have targeted and grown. So many businesses have tried to take the US on and failed, mostly bricks and mortar but fundamentally get the offer right there and get the delivery speed the customers want and the market opportunity there sees the next few years of growth. The next stage is then the well discussed path of how they acquire the next generation of shoppers, the Alpha generation. The ranges and brand/ marketing is not hitting the 12-15 year olds who are not on Instagram, they are on Tik Tok and Snapchat.