RE: No publicity is bad publicity13 Jul 2020 09:44
There is a dripfeed on articles without real new news to keep sentiment negative. Once shorters are on board and smell blood, they need to keep sentiment negative and this is the main way of doing it, keeping the company in the news for the wrong reasons. So you can expect this to continue for the near furture. Once they get to accounts/accounting, that will mean they are done, as this is the last bit of old news that they can release. By then they will have exited much of their short position however.